{"id":415,"date":"2011-03-12T13:17:47","date_gmt":"2011-03-12T13:17:47","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/events-marketing-planning"},"modified":"2011-03-29T12:44:50","modified_gmt":"2011-03-29T12:44:50","slug":"events-marketing-planning","status":"publish","type":"page","link":"https:\/\/www.completemarketingsystems.com\/cms\/events-marketing-planning","title":{"rendered":"Done For You Event Marketing &#038; Planning"},"content":{"rendered":"<div class=\"leftbar\">\n    <!--left module start--><\/p>\n<div class=\"left-module\">\n<div class=\"blue-clr\"> <a name=\"form\" id=\"form\"><\/a><\/p>\n<h2 style=\"font-size:18px; padding-bottom:10px;\">Would You Like To Put Butts In Seats For Your Next Event Without Losing Yours, Know Without A Doubt That You Can Fill Your Event &#038; That It Will Go Off Without An Issue or Problem &#038; All You Have To Do Is Show Up, Speak &#038; Sell?<\/h2>\n<h2 class=\"text14ptbold\">Everything Else\u2026Hotel Arrangements, Room Set-Up, Food &#038; Beverage Decisions, Audio\/Visual, And All The Rest\u2026Done For You So You Just Get To Be The Super Star That You Are<\/h2>\n<h2 class=\"text14ptbold\">Nothing At All For You To Do Or Be Concerned About<\/h2>\n<\/p><\/div>\n<p>If that sounds like the perfect way to market and put on an event, then you\u2019re in the right place.<\/p>\n<p>Events, seminars and live events can be the thing that takes your business from 6 to 7 figures, almost overnight.  It\u2019s always a very exciting time when you\u2019re planning an event \u2013 whether it\u2019s your very first one or you\u2019re a seasoned event promoter. It\u2019s also an extremely stressful with so many things to do, so many details to consider, so many decisions to make and such a big financial investment.<\/p>\n<p>There are so many things to consider when you start thinking about planning an event.  Things like:<\/p>\n<div class=\"dobulebullet\" style=\"overflow:hidden;\">\n<ul>\n<li><b>Where do I want to hold my event?<\/b>\n<ul>\n<li>Should I host the event where I live so I don\u2019t have to travel?<\/li>\n<li>Would it be better to host the event in a major city that\u2019s easy to fly into?<\/li>\n<li>Maybe I should hold the event in more of a destination city?<\/li>\n<li>Will any of these decisions really affect the attendance at my event anyway?<\/li>\n<\/ul>\n<\/li>\n<li><b>What are the factors I need to consider when choosing the right hotel to use for my event?<\/b>\n<ul>\n<li>Will I have to pay a rental fee for the meeting room?<\/li>\n<li>Should I commit myself to a room block at the hotel?<\/li>\n<li>What happens if I don\u2019t fill my room block at the hotel?<\/li>\n<li>Is there an ideal price for a hotel sleeping room that my clients will pay, or an amount that will be too high and they won\u2019t attend my event?<\/li>\n<li>Should I commit to spending money on food and beverage with the hotel?<\/li>\n<li>Can I bring in food from outside the hotel?<\/li>\n<li>Should I let the hotel handle my Audio\/Visual needs?<\/li>\n<li>What size meeting room do I need to handle my attendees?<\/li>\n<li>How should I arrange the room to best accommodate my attendees and to maximize their experience? <\/li>\n<\/ul>\n<\/li>\n<li><b>Are there secrets to negotiating with the hotel that will save me money and\/or liability that I\u2019m not even aware of?<\/b><\/li>\n<li><b>What\u2019s a realistic number of attendees I can expect based on the size of my current list?<\/b>\n<ul>\n<li>Should I look for JV partners to help me fill my seats?<\/li>\n<li>What can I expect from my JV partners and what will they need and expect from me?<\/li>\n<\/ul>\n<\/li>\n<li><b>Am I going to have outside speakers at the event or will I be the only one?<\/b><\/li>\n<li><b>What, if anything, should I sell at my event?<\/b><\/li>\n<li><b>And, So Much More\u2026So Many More Details\u2026<\/b><\/li>\n<\/ul><\/div>\n<div class=\"blue-clr\">\n<h2 style=\"font-size:18px; padding-bottom:10px;\">All Those Details\u2026So Many Details\u2026<br \/>\n          And, You Haven\u2019t Even Thought About Marketing The Event or Put One Paying Attendee In Your Event Yet\u2026\u2026 <\/h2>\n<\/p><\/div>\n<p>Now that you have decided you are actually going to hold your event, and may have even decided on some of the details, NOW, your real work, your real job begins!<\/p>\n<p>NOW, you have to think about, start to plan for, and formulate a strategy for the marketing of your event.<\/p>\n<div class=\"blue-clr\">\n<h2 style=\"font-size:18px; padding-bottom:10px;\">How Are You Going To Fill Your Event &#038; Put Those Butts In The Seats?<\/h2>\n<\/p><\/div>\n<p>Two of the biggest mistakes ALL event promoters make \u2013 experienced promoters as well as new, or first time promoters, and you will to, are:<\/p>\n<div class=\"commonbullet_text\">\n<ul>\n<li>Not understanding the Number One, most important consideration for<br \/>\n            filling your event is the relationship you have with your list.  The stronger<br \/>\n            your relationship, the more they are used to hearing from you, the more<br \/>\n            they are already invested in you and what you\u2019re doing, the easier it is to<br \/>\n            fill your events.<br \/>\n            (if the only time they hear from you now is when you\u2019re trying to sell them something,<br \/>\n            your job of filling your event will be much, much more difficult!) <\/li>\n<li>Underestimating the difficulty of the task. In other words, you are going<br \/>\n            to have a tendency to think you can just send a few emails, or post some<br \/>\n            tweets or other social media posts and people will flock to your event just<br \/>\n            because you\u2019re putting it on. Nothing is further from the truth. This will<br \/>\n            take a lot of work on your part, A LOT OF WORK! <\/li>\n<\/ul><\/div>\n<p>Whether you like it or don\u2019t like it, it doesn\u2019t really matter. Marketing is the key to putting butts in seats without losing yours.  The answer to filling your events is a really good, well planned, multi-media, integrated, multi-step, sequential marketing campaign.<\/p>\n<p>Marketing your event, while being the most important step in determining whether you can host your event, and in the ultimate success of your event, is only one small piece of the even bigger picture of your overall event.  There is so much more to consider \u2013 most of which you may have never even thought of before, and might even overlook some critical aspects of your event if you aren\u2019t working with a professional who can help you with your event.<\/p>\n<p><b>Most event planners only handle the logistics of your event. They\u2019ll do things like:<\/b><\/p>\n<div class=\"commonbullet_text\">\n<ul>\n<li>Find An Appropriate Hotel For You To Host Your Event In <\/li>\n<li>Negotiate The Hotel Contract And Details For You<\/li>\n<li>Arrange For The Audio\/Visual Needs Of Your Event<\/li>\n<li>Assist With Onsite Event Registration For Your Attendees<\/li>\n<li>Manage The Onsite Hotel Details<\/li>\n<li>Provide Some Limited Onsite Master of Ceremonies Type Help<\/li>\n<li>Miscellaneous Other Items You Might Need Assistance With<\/li>\n<\/ul><\/div>\n<p>Most event planners, in fact, none that I know of, other than us, will help you or even want to talk to you about marketing your event. The reason is they are good at managing and running the event but have no idea how to put butts in seats.<\/p>\n<p>We are marketers and marketers first! We are also event strategists, and event planning and management experts.<\/p>\n<p>The other things that make us different than others in the event planning field is we actually host our own events and have for years. We\u2019ve put butts in seats for events with more than 550 attendees, and of course, smaller events as well.<\/p>\n<p>Understanding, and putting together, effective marketing that are integrated and work to fill events to capacity is an invaluable skill if you want to host profitable events. If you aren\u2019t sure if you currently possess this skill, if you\u2019re sure you don\u2019t because marketing isn\u2019t or best or favorite thing to do, or if you just don\u2019t have the experience marketing live events, then before you take on this huge undertaking you want to make sure you have the right help to fill and successfully manage your events.<\/p>\n<p><b>Most Times, An Experienced Event Planner Can Save You Enough In Hotel Fees To Pay For The Entire Investment of Using Their Service, Get You Complimentary Items You Would Have Otherwise Paid For &#038; Save You From Signing A Hotel Contract That\u2019s Written In Favor Of The Hotel &#038; That Leaves You Exposed To Unnecessary Liability <\/b><\/p>\n<p>Working with an experienced event planner who already has established hotel contacts, across the country, can sometimes save you thousands of dollars in real money, and a lot more than that in negotiation headaches, because we already have contacts you don\u2019t and the fact that we regularly do events at certain hotels can mean huge discounts and concessions for you and your attendees.<\/p>\n<p>One of the questions to ask yourself is do you really want to spend your valuable time calling hotels and negotiating contracts, concessions, food and beverage, meeting room rental fees and all those other details, or should you be concentrating on what you do best \u2013 running your business, bringing in income and serving your clients.  Is it really your unique brilliance or ability to be doing that?<\/p>\n<p>And, you can certainly delegate some of these tasks to a staff member, but again, you are taking them away from their day-to-day duties by doing that and they are certainly going to have a rather large learning curve. If you try this approach, you\u2019ll quickly discover that almost every hotel contract looks different than the last one you saw, contains different clauses, and the whole process can be overwhelming.<\/p>\n<p>At this point we haven\u2019t even started to talk about all the details leading up to and during the event that have to be dealt with that you\u2019re going to need some assistance with.<\/p>\n<p>Most important will be the scheduling and the strategy behind the schedule of the event. Who is speaking when or what topics you cover when and in what order can make a big, big difference in you making money or leaving an event being in the RED and wondering what happened.<\/p>\n<p>When you\u2019re talking about events \u2013 which, again, are one of the ways to catapult your business to 7 figures and beyond, there are a lot of moving parts and it\u2019s the little things that can make or break your event, that can have you walking away with a very nice pay day, new coaching clients, attendees signed up for your next event, with the sales of event CD\u2019s &#038; DVD\u2019s and other products, OR walking away looking for a place to sulk and lick your bloody wounds.<\/p>\n<p>The difference can be an event planner or and event marketer and planner who can lead you through around the landmines and provide you a map, instead of going it on your own and being surprised when you step on those landmines and things start to blow up around you\u2026and there\u2019s nobody there beside you to help you.<\/p>\n<p>We\u2019d like to keep that from happening to you, so<\/p>\n<p><a href=\"#\" class=\"red-clr underline\" title=\"Click Here To Talk To Diane About Done For You Events\"><img decoding=\"async\" src=\"images\/click-to-call.png\" alt=\"Click Here To Talk To Diane About Done For You Events\" title=\"Click Here To Talk To Diane About Done For You Events\" \/><\/a><\/p>\n<p>Remember, there is so much to know about running live events, even if you are an expert marketer and manage to fill the event by yourself, you will need help with the event planning and management. And, you could make the decision based on price and price alone and go with the least expensive event planner out there. That approach will cost you in the long run (and in the short run as well).<\/p>\n<p>If, instead, you want to have all this done for you and have somebody else handle all the details so all you have to do is show up, speak from the stage, smile and shake the hands of your admirers and enjoy every moment of that\u2026 <\/p>\n<p><a href=\"#\" class=\"red-clr underline\" title=\"Click Here To Talk To Diane About Done For You Events\"><img decoding=\"async\" src=\"images\/click-to-call.png\" alt=\"Click Here To Talk To Diane About Done For You Events\" title=\"Click Here To Talk To Diane About Done For You Events\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>      <script type=\"text\/javascript\" src=\"https:\/\/cms.infusionsoft.com\/app\/form\/iframe\/9e5d9594ee5bb3a662f0dfdf158c8332\"><\/script>\n    <\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Would You Like To Put Butts In Seats For Your Next Event Without Losing Yours, Know Without A Doubt That You Can Fill Your Event &#038; That It Will Go Off Without An Issue or Problem &#038; All You Have To Do Is Show Up, Speak &#038; Sell? Everything Else\u2026Hotel Arrangements, Room Set-Up, Food &#038;&#8230;<\/p>\n<p style=\"font-style:italic; text-align:right; font-family:Georgia;\" class=\"readmore\"><a href=\"https:\/\/www.completemarketingsystems.com\/cms\/events-marketing-planning\"class=\"readmore red-clr underline\">Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-415","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/pages\/415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=415"}],"version-history":[{"count":5,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/pages\/415\/revisions"}],"predecessor-version":[{"id":482,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/pages\/415\/revisions\/482"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}