{"id":1037,"date":"2011-09-19T15:02:58","date_gmt":"2011-09-19T19:02:58","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=1037"},"modified":"2011-09-19T15:02:58","modified_gmt":"2011-09-19T19:02:58","slug":"using-your-secret-sauce-to-attract-new-clients-get-more-business-increase-your-retention-rates","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/using-your-secret-sauce-to-attract-new-clients-get-more-business-increase-your-retention-rates","title":{"rendered":"Using Your Secret Sauce To Attract New Clients, Get More Business & Increase Your Retention Rates"},"content":{"rendered":"

Do you have secret sauce in your business? Not secret sauce like ketchup, A-1 or any type of condiment.<\/p>\n

Some people refer to their secret sauce as their hook.\"\"<\/a><\/p>\n

What\u2019s the thing, in your business, that is specific to you, that pulls people to you, that attracts people to you? What\u2019s that secret sauce you have that nobody else can provide, that nobody else is talking about, nobody else has? Maybe it is your personality. What makes you unique is the key because this is the secret sauce you can offer people.<\/p>\n

What\u2019s that one thing that gets prospects and clients to come to you for information, to do business with you? Whatever it is that you do that is unique to you. What it is doesn\u2019t really matter. The fact of the matter is you have it\u2026we all do.<\/p>\n

What\u2019s the thing you can offer people? What\u2019s the thing you have that\u2019s the thing only you have, or at least the perception is you\u2019re the only one who can provide them this particular thing or angle.<\/p>\n

Most of the time, this isn\u2019t necessarily an easy question. It takes some thinking, it might even take writing some things down.\u00a0 It might require you to go over things multiple times to figure out what your secret sauce is \u2013 but it will be well worth it when you do.<\/p>\n

For example, one of things that make us very different from an event perspective, and let\u2019s face it, there are a lot of event coordinators who can negotiate with the hotel to get you a good deal and manage your event. However, to my knowledge, we\u2019re the only ones, at least in the information marketing industry, that will help you put butts in seats and fill your event, in addition to the other entire event planning functions.\u00a0 So, that is sort of the secret sauce for us. If someone is looking for an event planner, and they also need help marketing their event, that is one of our secret sauces. That\u2019s one of the things we have that nobody else can offer \u2013 or have until now.<\/p>\n

We also talk about secret sauce related to your free offer, or your IFO, as we call them, your Irresistible Free Offer.\u00a0 So, on your squeeze page, or on your website, how do you get people to opt-in? What\u2019s the secret sauce they want so badly they\u2019re willing to give you their name and email address, or maybe even their full address if you are going to mail them a CD or DVD?<\/p>\n

What\u2019s the secret sauce?<\/p>\n

Don\u2019t just put sign up for my newsletter. That used to work, but it doesn\u2019t anymore. Just what everyone wants and needs right, is just one more thing coming to their email inboxes. Your offer has to be a lot stronger than that today to get, grab, and maintain the attention of your prospects and clients.<\/p>\n

\"\"<\/a>So, think about what your secret sauce is, and how you can use it to attract people to you. Many times, this is referred to as pull marketing. It attracts people to you, it brings them to you. It\u2019s a lot easier and simpler strategy than constantly running after clients, beating them over the head with your message \u2013 and taking the chance it\u2019s a message they don\u2019t really want to hear anyway.<\/p>\n

It\u2019s much easier when the prospects and clients come to you, looking for what you have to offer.<\/p>\n

And, remember, you do have to make good on giving them that secret sauce you promised them.<\/p>\n

It\u2019s all about being authentic, doing what you say, and fulfilling your promises, right?<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you have secret sauce in your business? Not secret sauce like ketchup, A-1 or any type of condiment. Some people refer to their secret sauce as their hook. What\u2019s the thing, in your business, that is specific to you, that pulls people to you, that attracts people to you? What\u2019s that secret sauce you…<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,32,1],"tags":[29,13,48,10,12,234,280,282,281,279,278],"class_list":["post-1037","post","type-post","status-publish","format-standard","hentry","category-articles-info-marketing","category-articles-marketing","category-uncategorized","tag-business","tag-complete-marketing-systems","tag-diane-gail","tag-diane-conklin","tag-gail-saseen","tag-irresistable-free-offer","tag-new-clients","tag-prospects","tag-pull-marketing","tag-retention-rates","tag-secret-sauce"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/1037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=1037"}],"version-history":[{"count":5,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/1037\/revisions"}],"predecessor-version":[{"id":1046,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/1037\/revisions\/1046"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=1037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=1037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=1037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}