{"id":1047,"date":"2011-09-21T17:19:23","date_gmt":"2011-09-21T21:19:23","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=1047"},"modified":"2011-09-19T15:30:08","modified_gmt":"2011-09-19T19:30:08","slug":"what-do-love-bugs-and-your-business-have-in-common","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/what-do-love-bugs-and-your-business-have-in-common","title":{"rendered":"What Do Love Bugs And Your Business Have In Common"},"content":{"rendered":"

I don\u2019t know if you have” love bugs” where you live, but here in Central Florida we have 2 seasons of “love bugs” \u2013 one in the spring and one late summer\/early fall.<\/p>\n

Love bugs don\u2019t bite.\u00a0 \"\"<\/a>For a few weeks, they swarm around, find unique ways to slip into your house and are quite annoying.\u00a0 They\u2019re called “love bugs” because their purpose is to \u201chook-up\u201d, fly united, and make tasty treats for the birds and fish.\u00a0 The sky becomes filled with them; it\u2019s literally like walking or driving into a swarm of them sometimes.\u00a0 When driving, they will splat on your windshield and car causing havoc.\u00a0 The untimely demise of these little “love bugs” will actually damage your cars paint if left unattended\u2026sounds \u201cyucky\u201d doesn\u2019t it?<\/p>\n

So what do these lovely little “love bugs” have to do with your business?\u00a0 It’s all about the relationship!\u00a0 Here are three points about relationships to consider in all of your marketing efforts.<\/p>\n

    \n
  1. Relationship Marketing.\u00a0 Today your marketing must be all about building relationships with your prospects and customers.\u00a0 You should stick to them like glue.\u00a0 Whether your media is online or offline – social media or your Ezine, your message should be such that your prospects are getting to know you, what you’re about and how you can solve a problem that your prospect or client has.\n

    Provide your prospects with high content, high value information, tell them about yourself, use humor, let them know your brilliance so they get to know, like and trust you.\u00a0 By using these strategies you become the obvious solution to their problem.<\/p>\n

    When prospects become customers, give them more and don\u2019t let go.\u00a0 Build a solid relationship and they will stay loyal to you and your business.<\/li>\n

  2. Love bugs are focused on their task and you should be too.\n

    Focus your message on your prospects and clients, so they aren\u2019t confused.\u00a0 Have a clear marketing message and guide them gently to the next step.\u00a0 One message at a time.\u00a0 More than one message will confuse your audience.<\/p>\n

    When your prospects are confused they may buzz around for a while, if you\u2019re lucky, but if they don\u2019t, there are others out there who will attract them and then you\u2019ll be left to work on attracting more prospects\u2026and that cost you time and money.<\/li>\n

  3. Strategic Alliances \u2013 Partnerships.<\/li>\n<\/ol>\n

    When love bugs \u201chook-up\u201d they have one purpose in mind.<\/p>\n

    Find strategic alliances, partnerships, and affiliates that will suit your purpose.\u00a0 These partnerships serve both creating a win-win.\u00a0 One-sided relationships just don\u2019t work!<\/p>\n

    Actively search for and cultivate alliances where you provide a complimentary service \u2013 not a competitive one.<\/p>\n

    For example, here at Complete Marketing Systems we specialize in many marketing media \u2013 one of which is direct mail.\u00a0 We have aligned ourselves with other marketers who teach similar strategies but not direct mail.\u00a0 We offer to provide their clients knowledge and done for you\"\"<\/a> services related to Direct Mail.\u00a0 It\u2019s a marriage made in heaven\u2026 also called leverage.<\/p>\n

    Long term complimentary relationships – that’s what it’s all about.<\/p>\n

    You might remember the country song with the lyrics – “sometimes you’re the windshield – and sometimes you’re the bug.”\u00a0 Although it might seem a bit farfetched and comical, “hook up” with your prospects and clients like the “love bugs” – avoid crashing and splattering on their windshield, by building good relationships that are long term solutions, with high content and high value information, products, and services.<\/p>\n","protected":false},"excerpt":{"rendered":"

    I don\u2019t know if you have” love bugs” where you live, but here in Central Florida we have 2 seasons of “love bugs” \u2013 one in the spring and one late summer\/early fall. Love bugs don\u2019t bite.\u00a0 For a few weeks, they swarm around, find unique ways to slip into your house and are quite…<\/p>\n

    Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,1],"tags":[29,171,13,48,52,10,284,12,283,169,286,43,285],"class_list":["post-1047","post","type-post","status-publish","format-standard","hentry","category-articles-marketing","category-uncategorized","tag-business","tag-clients","tag-complete-marketing-systems","tag-diane-gail","tag-diane-and-gail","tag-diane-conklin","tag-focus","tag-gail-saseen","tag-love-bugs","tag-marketing-media","tag-partnerships","tag-relationship-marketing","tag-strategic-alliances"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/1047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=1047"}],"version-history":[{"count":5,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/1047\/revisions"}],"predecessor-version":[{"id":1059,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/1047\/revisions\/1059"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=1047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=1047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=1047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}