![\"\"](\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2011\/10\/cruiseships.jpg\" "\\"cruiseships\\"")
<\/a>private function\u201d or \u201cquiet\u201d kind of thing and the reason you might see these while the ship is still docked at the home port is that they are hosting weddings or receptions or private meetings or parties.<\/p>\nThink about the genius of this. You have this really huge ship that comes into the port at 7:00am or 8:00am and doesn\u2019t leave again until 4:00pm. This happens once a week, sometimes twice depending upon the ship, and that\u2019s a lot of lost revenue while they\u2019re cleaning rooms and turning the ship over to get people off, get the new group of people on, and get ready to go again. So, what the cruise industry has figured out is how to make money with the ship while it\u2019s sitting, idle in the ports.<\/p>\n
There are multiple ways the cruise lines make money on this. One is you bring the wedding party onto the ship and you do all of the food, you do all of the flowers, all the decorating, and all of that.\u00a0 Now, they can charge for that, plus they\u2019re charging for the space, which means they\u2019re utilizing the ship while it\u2019s sitting idle. They literally bring people onto the ship, have the wedding, and the reception, and then move people off the ship prior to leaving port at debarkation time.<\/p>\n
Sometimes, these people will stay on the ship and go on the cruise that\u2019s coming up. What an amazing thing.<\/p>\n
Think about how you can apply this in your business. What are the areas you use in your business where you might not be fully utilizing the skills and strategies, or the assets that you have. Where\u2019s there hidden money that you\u2019re not looking for it?<\/p>\n
If you\u2019re an information marketer, for example, it could be that you\u2019re not offering a onetime only upsell when people check out after they purchase your product.<\/p>\n
If you own storefront of some kind, are there things after hours you could be doing, renting the facility out for meetings or those sorts of things? I know a dentist who wasn\u2019t using his office on the weekends so he actually started a hygienist school on the weekends and had his staff administer it. It started a whole new (and very profitable) income stream for him.<\/p>\n Keep in mind here, I\u2019m not talking about adding more work to your already busy schedule. I\u2019m talking about making more money during idle times or with the assets you already have.<\/p>\n The cruise lines have figured it out on many levels that are pretty ingenious. You can do the same thing \u2013 all it takes is a little creative thinking on your part to add some income streams to your business and claim your hidden money.<\/p>\n","protected":false},"excerpt":{"rendered":" When you go places and do things, do you look for the marketing and business lessons that are there?\u00a0 Some companies will show you good examples and some will show you not so good examples, but you can learn from all of it\u2026and all companies, no matter if they are large or small, they all…<\/p>\n<\/a><\/p>\n