![\"\"](\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2011\/10\/opt-in.jpg\" "\\"opt-in\\"")
<\/a><\/p>\nWhen it comes to marketing on the Internet, there\u2019s no better way to virtually guarantee your success than by building a loyal and targeted database of Opt-In subscribers.<\/p>\n
Once you have a list\u2026 you own it! Nobody can take it away from you. There aren\u2019t too many other business assets you can say the same holds true.<\/p>\n
For most businesses, you can quickly see a dramatic turn in sales and\/or profits – virtually<\/p>\n
Overnight – if big competition happens to settle into your market. It happens every day\u2026 in every niche imaginable.\u00a0 But once you build a list of \u201cpermission based\u201d Opt-In email subscribers\u2026 it doesn\u2019t matter how much competition you have in your niche market. You\u2019ve already built a rock solid foundation – a strong customer base eager and willing to hear from you over and over again.<\/p>\n
So\u2026 what does that mean for your profits?<\/p>\n
That means you can send targeted offers to your list on a regular basis \u2013 whenever you want \u2013 as often as you want \u2013 and there\u2019s nobody stopping you! You have full control.
\nWhat types of offers? Let me explain\u2026.<\/p>\n
As they say, there\u2019s more than one way to skin a cat. On the Internet\u2026 there\u2019s certainly more than one way to make a great living \u2013 a very comfortable living generating a substantial income each and every month. And my personal favorite tool for generating income\u2026 Email Marketing!<\/p>\n
Email marketing all starts with building a loyal, targeted list of Opt-In subscribers within your niche. Once you have that loyal list\u2026 your opportunities are endless.<\/p>\n
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- You can promote your own products.<\/li>\n
- You can promote affiliate products.<\/li>\n
- You can promote a new service.<\/li>\n
- You can do all of the above\u2026 and more!<\/li>\n<\/ul>\n
Unfortunately the subject of email marketing can become extremely complex. Therefore, entire books and multi-media courses have been written and produced on the subject. So, the actual topic (as a whole) is outside the scope of this guide\u2026 but we\u2019ll briefly touch upon some important and interesting (and very profitable) points.<\/p>\n
The truth is\u2026 I can send an email to any of my lists any time I\u2019d like and know with almost 100% certainty that I\u2019ll see a profit from that email.<\/p>\n
![\"\"](\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2011\/10\/SEO-1-20110210-6-300x299.jpg\" "\\"SEO-1-20110210-6\\"")
<\/a><\/p>\nHow do I know? Because I continue to market to many lists I\u2019ve built over the years on a regular basis. And they all continue to make me a generous income – month after month after month\u2026. I bring up this point because I want you to understand just how important it is to start today \u2013 building permission based email lists \u2013 and focusing the majority of your online efforts on this one extremely important marketing tool.<\/p>\n
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- Suppliers will come and go.<\/li>\n
- Products get discontinued every day.<\/li>\n
- Search engine ranking fall off the charts without warning.<\/li>\n
- The list goes on and on\u2026<\/li>\n<\/ul>\n
There are dozens upon dozens of variables that can affect your business – and ultimately your profits – that are unforeseen and totally out of your control. But if you focus your efforts on building a list in your niche\u2026 none of that matters. Your list is yours and yours alone! It will make you money week after week.<\/p>\n
It\u2019s golden\u2026 It\u2019s priceless\u2026 Your biggest asset\u2026 and you need to treat it that way!<\/p>\n
That\u2019s why \u201cSqueeze Pages\u201d have become more and more popular on the Internet these days. We see them all the time \u2013 in every niche market. You land on a website and what do you see? An offer for a freebie<\/p>\n
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- A free trial<\/li>\n
- A free download<\/li>\n
- A free sample<\/li>\n
- A free subscription<\/li>\n<\/ul>\n
Ironically, just enough to wet your whistle and hopefully entice you into wanting more \u2013 a lot more \u2013 usually with a price tag of course. And that\u2019s all good! Really\u2026 But there\u2019s actually a better way of doing things… A smarter way\u2026 A more lucrative way!<\/p>\n
Imagine enticing a customer to Opt-In for an offer of yours \u2013 perhaps a freebie \u2013 and then not looking for an up sell to the \u201cpremium\u201d version or full membership price, etc. Stupid idea, eh? Well\u2026not so fast my friend\u2026.<\/p>\n
If, what I previously mentioned is true and your list is your greatest asset, then why not treat it that way! Why not INVEST in your Opt-In list. Why not nurture it in a way you\u2019d nurture your biggest client?<\/p>\n
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- Give them freebies with no strings attached!<\/li>\n
- Let them enter special promotions (without any type of \u201csale\u201d in mind)<\/li>\n
- Provide them with real, resourceful information \u2013 FREE!<\/li>\n
- HELP them succeed or solve their dilemmas just as you\u2019re trying to do as well\u2026 with no strings attached.<\/li>\n<\/ul>\n
Don\u2019t you think that could lead to a list of Opt-In subscribers eager and willing to listen (and act upon) information (and offers) you subtly provide via email in the future?\u00a0 You bet it would!<\/p>\n
Selling online is like dating. You don\u2019t start out in bed. You grow and nurture a relationship<\/p>\n
\u2013 taking one baby step at a time. You don\u2019t ask to meet his\/her parents on the first date\u2026 right?<\/p>\n
Well the same concepts hold true when selling online. You have a much greater chance of making money from your list if you nurture and truly care about that list \u2013 TRULY care!<\/p>\n
If you start by building relationships with your list they\u2019ll look forward to hearing from you – again and again. And that\u2019s when you\u2019ll really start seeing your profits soar!<\/p>\n
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- You can provide periodic emails with your unbiased opinion about certain products you\u2019ve used or recently discovered that might benefit them in some way. Of course, you\u2019d have your affiliate link embedded in the offer just in case a few might want to purchase the product for themselves\u2026. CHING!<\/li>\n
- You can begin creating your own information products and offer them a discount for being a part of your list of loyal customers\u2026 CHING!<\/li>\n<\/ul>\n
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- \u2022 You can offer your services at a discounted rate for a limited time to subscribers only\u2026 CHING!<\/li>\n<\/ul>\n
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- You can inform them about new promotional materials you have for your affiliates (who\u2026 by the way earn 50% of all sales they generate) and if anyone is interested they can sign up and start promoting some of your products and services\u2026 CHING! CHING!<\/li>\n<\/ul>\n
I hope you get the point I\u2019m trying to make here\u2026 if you don\u2019t approach your list as simply a list of names ONLY there to make you money\u2026 but on the contrary you develop a relationship with your list and truly work on helping THEM achieve their goals as well\u2026 chances are you\u2019ll have a goldmine of opportunity at your disposal \u2013 your greatest asset \u2013 a responsive, targeted list eager and willing to spend money with you at will.<\/p>\n
Building Your List Using An Effective Squeeze Page<\/p>\n
So, now that you know why building an Opt-In list is so vital to your online success, let\u2019s talk about the most effective way to start building your list as quickly and as efficiently as possible.<\/p>\n
The use of Squeeze Pages… There are \u201cright\u201d ways and there are \u201cwrong\u201d ways to approach an effective, profitable squeeze page design.<\/p>\n
![\"\"](\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2011\/10\/squeeze-money-268x300.jpg\" "\\"squeeze")
<\/a><\/p>\nThe 10 Keys to Making Your Squeeze Page Work!<\/p>\n
1. Create Urgency\/Fear In Your Headline \u2013 When writing an effective headline for any squeeze page, it\u2019s imperative you create urgency and\/or fear. Remember, a squeeze page is not meant to make a sale\u2026 it\u2019s meant to acquire an email address\u2026 period!<\/p>\n
For example:<\/p>\n
Urgency:<\/p>\n
– As part of this special 48 hour marketing test\u2026<\/p>\n
– For the next 10 subscribers only\u2026<\/p>\n
Fear:<\/p>\n
– If you fail to read this report, you have a 90% chance of never being able to\u2026..<\/p>\n
– Statistics have now shown that children can also be seriously affected by\u2026..<\/p>\n
2. Provide two Opt-In forms on every page \u2013 You\u2019ll increase your chances significantly if you provide two Opt-In forms on your squeeze page. One form should always go in the top fold of the page (left or right) and another at the very bottom of the page as the last element of the page.<\/p>\n
3. Use a \u201cgraphical\u201d Opt-In box at the top of the page \u2013 This has been shown to increase my squeeze page Opt-In rates by as much as 39%. Naturally, your sales copy will most dramatically affect your percentages\u2026 however by simply providing this additional graphical component on your page you have a much greater chance of increasing your overall Opt-In rate significantly.<\/p>\n
4. NO External Links \u2013 This is where many folks fail! Again, this is a squeeze page with one sole purpose \u2013 GET THE EMAIL ADDY! Never place external links on your squeeze page. You can sell later. For now\u2026 no links! Two options: Leave or subscribe.<\/p>\n
5. Never ask for more information than is absolutely necessary in your Opt-In form \u2013 I see it time and time again. Name, address, phone number, best time to call, how you heard about us, marital status, shoe size, etc, etc\u2026 Never ask for anything more than name and primary email address. That\u2019s it! That\u2019s all you need. You\u2019ll drastically reduce your subscriber rates once you start asking for anything more from a customer (and frankly you don\u2019t need anything more).<\/p>\n
6. Always provide your name and email address at the bottom of your squeeze page \u2013 In recent tests I\u2019ve conducted with my own squeeze pages, I found a 3% to 8% fallout rate when I removed my name and\/or email address from the bottom of a squeeze page. For optimum subscribe rates, include this information EVERYTIME! Personalization is a must.<\/p>\n
7. Less Is More \u2013 Don\u2019t confuse or over-complicate your Opt-In offer. Keep it short, sweet and to the point. Too many times a squeeze page is far too long and confusing. Explain the benefits to your offer and that\u2019s it. LESS IS MORE!<\/p>\n
8. Privacy Policy \u2013 It\u2019s imperative that you place a brief (small and subtle) statement directly under your form subscribe button letting folks know you won\u2019t rent, sell or share their personal information with anyone. Privacy is a major concern for most people and by simply displaying this privacy message directly under your form will significantly increase your subscribe rates.<\/p>\n
9. Professional Graphics \u2013 Never use a cheaply designed e-cover or amateurish looking software box with your Opt-In offer. Nothing turns away more customers than cheap looking cover graphics. As they say\u2026 a picture says a thousand words\u2026 so make sure those e-covers are eye-popping and captivating! It will definitely pay off in the long term.<\/p>\n
10. Test\u2026Test\u2026 and Test Again! \u2013 You can always increase your subscriber rates\u2026 ALWAYS! Until you\u2019re getting every single visitor who lands on your squeeze page to Opt-In to your list there\u2019s always room for improvement! Never stop testing.<\/p>\n
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- So there you have it. Building your Opt-In list of targeted subscribers should be your first and foremost task online.<\/li>\n
- To build your list quickly and efficiently, set up your squeeze pages using the 10 tips we\u2019ve discussed above and you\u2019re virtually guaranteed success.<\/li>\n
- Use the two professionally designed pre-built templates from Module 1 of this package and you\u2019re already 10 steps ahead of your competition.<\/li>\n<\/ul>\n
If you need help building a great squeeze page you can discover more about squeeze pages and social media by visiting http:\/\/www.socialmedialeadssystem.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"
Understand the Benefits of Building an Opt-In List When it comes to marketing on the Internet, there\u2019s no better way to virtually guarantee your success than by building a loyal and targeted database of Opt-In subscribers. Once you have a list\u2026 you own it! Nobody can take it away from you. There aren\u2019t too many…<\/p>\n
- You can inform them about new promotional materials you have for your affiliates (who\u2026 by the way earn 50% of all sales they generate) and if anyone is interested they can sign up and start promoting some of your products and services\u2026 CHING! CHING!<\/li>\n<\/ul>\n
- \u2022 You can offer your services at a discounted rate for a limited time to subscribers only\u2026 CHING!<\/li>\n<\/ul>\n