{"id":1354,"date":"2012-02-03T16:20:46","date_gmt":"2012-02-03T21:20:46","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=1354"},"modified":"2012-01-27T16:21:05","modified_gmt":"2012-01-27T21:21:05","slug":"book-review-%e2%80%93-start-with-why-by-simon-sinek","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/book-review-%e2%80%93-start-with-why-by-simon-sinek","title":{"rendered":"Book Review \u2013 Start With Why by Simon Sinek"},"content":{"rendered":"

There hasn\u2019t been a book that has affected me in the way Simon Sinek\u2019s book \u201cStart With Why\u201d <\/em> has in a very long time\u2026maybe ever, and I read a lot, so that\u2019s saying something.<\/p>\n

\"\" <\/a><\/p>\n

Sinek \u2013 it was his Ted talk, and was mesmerized. I was so enthralled by his words that I think I watched the video 4 or 5 times and I have it on my phone and watch it often \u2013 as of this writing I have probably watched it 15 times, maybe more \u2013 it has had that much of an impact on me.<\/p>\n

\u201cStart With Why\u201d <\/em> is more than just a book \u2013 it\u2019s a way to run your business and your life.<\/p>\n

Simon Sinek is more than just an author or an entrepreneur or a speaker, he\u2019s a scientist and a guy who gets it, gets his why, on a whole different level than most other people \u2013 at least any that I have ever met before.<\/p>\n

I first learned of Simon Sinek when a mentor started talking to me about my why and then she asked me what I believed. After a short conversation she recommended I go to YouTube and watch an 18 minute video by Simon<\/p>\n

So, when I saw Simon Sinek had written a book called \u201cStart With Why\u201d <\/em> I knew immediately I had to read it. To say it didn\u2019t disappoint would be an understatement!<\/p>\n

The book is really based on a powerful idea Sinek calls The Golden Circle and through it he explains that most companies tell us what they do and they might even know how they do it, but very few tell us, or know why they do what they do.<\/p>\n

There are a few exceptions \u2013 they are companies like Apple and people like Martin Luther King and the Wright Brothers who exemplify exactly what Sinek is talking about and he uses them in his examples a lot.<\/p>\n

Think about most of the marketing you see, and maybe even the kind you do yourself, does any of it really set one company apart from the other? Most of it doesn\u2019t because we always tell people what we do and not why we do it.\u00a0 The whole premise behind what Simon Sinek teaches is that nobody cares what you do until they know why you do it.<\/p>\n

And, once people know why you do what you do, if they believe what you believe they will not only follow you, they will spread the word.<\/p>\n

I took 3 full pages of notes in this book, have 15 sticky notes marked for places to go back to, too many dog-eared pages to count and more red underlines and yellow highlights than I\u2019ve had in a book since college.<\/p>\n

If you want to know how great leaders inspire people to take action, or if you want to be a leader who inspires others, this book is a must read. As a matter of fact, I think it\u2019s so important that it should be a must read for every high school student in the world, and certainly for every business owner and anybody who wants to inspire.<\/p>\n

Here is the really cool thing about the information in \u201cStart With Why\u201d <\/em> \u2013 it\u2019s not Simon Sinek\u2019s opinion \u2013 he\u2019s actually been able to prove all of this with science, so if you\u2019re one of those people who need to \u201csee\u201d it to believe it, you get that too.<\/p>\n

To say that this book has changed me and the way I do business today would be a massive understatement.<\/p>\n

Read this book and come back and tell me what you think \u2013 I\u2019d be really interested and would love to start a conversation.<\/p>\n

As somebody who believes we can change the statistic of only 6% of small business making 6 figures and beyond to 95%, this topic alone is an important part of making that change.<\/p>\n

To purchase this book click here: Start with Why: How Great Leaders Inspire Everyone to Take Action <\/a> \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Book Review \u2013 Start With Why by Simon Sinek – There hasn\u2019t been a book that has affected me in the way Simon Sinek\u2019s book \u201cStart With Why\u201d has in a very long time\u2026maybe ever, and I read a lot, so that\u2019s saying something. To say that this book has changed me and the way I do business today would be a massive understatement.<\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[407,264,399,29,118,13,406,10,397,404,374,405,396,403,708,400,302,409,174,180,275,385,394,44,393,402,408,361,395,401,398],"class_list":["post-1354","post","type-post","status-publish","format-standard","hentry","category-articles-book-reviews","tag-action","tag-advertising","tag-apple","tag-business","tag-communication","tag-complete-marketing-systems","tag-dell","tag-diane-conklin","tag-inspiration","tag-ipad","tag-iphone","tag-ipod","tag-leadership","tag-macintosh","tag-articles-marketing","tag-martin-luther-king","tag-money","tag-passion","tag-persuasion","tag-power","tag-purpose","tag-service","tag-simon-sinek","tag-small-business","tag-start-with-why","tag-steve-jobs","tag-structure","tag-systems","tag-the-golden-circle","tag-the-wright-brothers","tag-why-do-you-do-what-you-do"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/1354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=1354"}],"version-history":[{"count":5,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/1354\/revisions"}],"predecessor-version":[{"id":1364,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/1354\/revisions\/1364"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=1354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=1354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=1354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}