{"id":1560,"date":"2012-04-11T11:15:57","date_gmt":"2012-04-11T15:15:57","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=1560"},"modified":"2012-04-11T10:37:24","modified_gmt":"2012-04-11T14:37:24","slug":"if-it-works-do-more-of-it-don%e2%80%99t-stop","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/if-it-works-do-more-of-it-don%e2%80%99t-stop","title":{"rendered":"If It Works, Do More Of It, Don\u2019t Stop"},"content":{"rendered":"

\"\"<\/a>Sometimes we can\u2019t see the forest for the trees.<\/p>\n

I am always amazed when I see a client, marketer, or entrepreneur stop doing what\u2019s working.\u00a0 And, sometimes I even begin to twitch when they give me the reason they stopped.<\/p>\n

I got a frantic call from an associate not too long ago.\u00a0 He was in trouble financially and wanted my help to pull him out.\u00a0 This call came from a guy I had known for about a year, and he hadn\u2019t really gotten anywhere in his Information Marketing business in that time.\u00a0 He was still in the talking mode, and his bricks and mortar business wasn\u2019t doing too well either.<\/p>\n

He had a great concept and an idea that could have made him millions, but he wasn\u2019t taking any action, but he wanted me to take some action for him, and all the risk.<\/p>\n

I told him I wasn\u2019t going to be able to do a deal with him, but would give him an hour of my time so we could plan and strategize how he might be able to make some quick money so he could save his house from foreclosure and begin to grow his information product business.<\/p>\n

I had spent a couple of hours with this gentleman before going over some ideas and strategizing.\u00a0 I knew he had good ideas; he just wasn\u2019t implementing and executing those ideas to turn them into money.<\/p>\n

As we began to talk, he confided in me that his bricks and mortar business was also in trouble, so I asked him a few questions and discovered he had had success with a particular marketing program for his business but was no longer utilizing that campaign.<\/p>\n

It was a pretty simple postcard campaign that was producing a 10 to 1 return for him.\u00a0 He had stopped sending the mail.\u00a0 When I inquired as to why he didn\u2019t just reinstate the marketing program that was working for him, he told me he couldn\u2019t come up with the money to mail them out.<\/p>\n

The last time he mailed the postcard, he spent $2,000 and made $20,000, but he couldn\u2019t come up with the money to go back to this same campaign.\u00a0 I suggested he didn\u2019t have to spend $2,000 this time.\u00a0 If money was tight, maybe he should send $500 worth of mail or $200 and then based on his return, use half of the money he made to mail again, and to keep increasing the amount of mail he was sending until he got to the higher numbers again.<\/p>\n

He said he couldn\u2019t afford to do it.\u00a0 I suggested a family member or friend might loan him the money for the mailing.\u00a0 He just couldn\u2019t see a way to make it work.<\/p>\n

This just made no sense to me.\u00a0 He had a viable marketing program already in place with a successful return on investment, but he refused to simply reinstate it to get out of his financial situation.<\/p>\n

I also put a plan together for him to start his Information Marketing business, and he never implemented one item on the plan.<\/p>\n

He did however, send me an offer a few weeks later that if I would work with him for fee and make him $1,000,000 in the next 30 days, he would \u201cgive\u201d me half of the money.<\/p>\n

Needless to say, I turned the deal down.<\/p>\n

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The lessons here are important<\/strong>.<\/p>\n