{"id":1600,"date":"2012-04-25T12:38:56","date_gmt":"2012-04-25T16:38:56","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=1600"},"modified":"2012-04-25T12:38:56","modified_gmt":"2012-04-25T16:38:56","slug":"are-your-marketing-messages-unclear-are-you-sending-messages-about-cats-to-dog-lovers","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/are-your-marketing-messages-unclear-are-you-sending-messages-about-cats-to-dog-lovers","title":{"rendered":"Are Your Marketing Messages Unclear . . . Are You Sending Messages About Cats To Dog Lovers?"},"content":{"rendered":"

I received a gardening magazine and a chef magazine in the mail the other day.\u00a0 I have no idea why.\u00a0 I grew up on a farm so I pulled weeds and did yard work more than the average person.\u00a0 Now don\u2019t get me wrong, I love a beautiful yard, flowers, and all that \u2013 as long as somebody else does the work.\u00a0 If it were up to me to take care of, I\u2019d tear the lawn up, pour concrete, and paint it green \u2013 no fuss, no muss.<\/p>\n

And, although I am a good cook, and enjoy doing it when I do cook or bake \u2013 mostly during the holiday seasons, there are about 1\"\"<\/a>00 things I\u2019d rather spend my time doing than cooking.<\/p>\n

What does any of this have to do with the marketing topic of message to market match?\u00a0 Everything!\u00a0 If you owned a gardening supply company why would you want to waste money sending your (expensive, full color) catalog to somebody who has less than zero interest in what you\u2019re selling?\u00a0 You wouldn\u2019t.<\/p>\n

And, the real question is how much money is this gardening company spending (wasting) sending the same (expensive, full color) catalog to potentially thousands, or hundreds of thousands of people who have no interest in gardening.<\/p>\n

There simply isn\u2019t a match in the product and the person they sent it to.\u00a0 No messages to market match in this case.<\/p>\n

Would you send a dog lover and owner, who is allergic to cats, information about your newsletter on Persian cats, to try to get them to buy?\u00a0 Of course not.\u00a0 It seems silly to even suggest.\u00a0 But that\u2019s exactly what the gardening and chef companies are doing.<\/p>\n

\"\"<\/a>The more targeted you message is to your market the more likely they are to buy from you \u2013 because they already have a keen interest in what you have to offer them.\u00a0 You have the advantage of entering their minds and having a discussion about something they are already thinking about and that puts you in a position of strength from the start.<\/p>\n

By spending some time getting to know who your customers are, demographically and psychographically, you will save yourself thousands of dollars on printing and mailing that you won\u2019t need to do.\u00a0 As a smart business owner and marketer, you\u2019ll only be talking to those people who already have an interest in your area.<\/p>\n","protected":false},"excerpt":{"rendered":"

I received a gardening magazine and a chef magazine in the mail the other day.\u00a0 I have no idea why.\u00a0 I grew up on a farm so I pulled weeds and did yard work more than the average person.\u00a0 Now don\u2019t get me wrong, I love a beautiful yard, flowers, and all that \u2013 as…<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,24,32],"tags":[29,148,709,118,13,10,16,30,53,708,169,59,500,44,31],"class_list":["post-1600","post","type-post","status-publish","format-standard","hentry","category-articles-direct-mail","category-articles-info-marketing","category-articles-marketing","tag-business","tag-business-owner","tag-business-strategy","tag-communication","tag-complete-marketing-systems","tag-diane-conklin","tag-direct-mail","tag-entrepreneur","tag-information-marketing","tag-articles-marketing","tag-marketing-media","tag-marketing-strategy","tag-niche","tag-small-business","tag-small-business-owner"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/1600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=1600"}],"version-history":[{"count":2,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/1600\/revisions"}],"predecessor-version":[{"id":1604,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/1600\/revisions\/1604"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=1600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=1600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=1600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}