{"id":1709,"date":"2012-07-09T11:14:08","date_gmt":"2012-07-09T15:14:08","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=1709"},"modified":"2012-07-09T11:14:08","modified_gmt":"2012-07-09T15:14:08","slug":"social-media%e2%80%a6just-another-fad-or-here-to-stay-2","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/social-media%e2%80%a6just-another-fad-or-here-to-stay-2","title":{"rendered":"Social Media\u2026Just Another Fad Or Here To Stay?"},"content":{"rendered":"<p><a href=\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2012\/07\/socialmediaplatforms.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1711\" title=\"socialmediaplatforms\" src=\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2012\/07\/socialmediaplatforms.jpg\" alt=\"\" width=\"289\" height=\"175\" \/><\/a>You\u2019d have to be living under a rock to not know that Social Media is hot right now. The question is&#8230;.. Is it a fad that will come and go, or will it turn into a sustainable marketing media, like direct mail, that will still be around and being used profitably by the savviest business owners.<\/p>\n<p>With the tremendous growth of social media in just the last year alone, it seems that social media is big and only getting bigger.\u00a0 Here are just a few of the amazing facts as we know them today:<\/p>\n<ul>\n<li>Twitter Doubles In Size Every 90 Days<\/li>\n<\/ul>\n<ul>\n<li>If Facebook Were A Country It Would Be The Third Largest In the World<\/li>\n<\/ul>\n<ul>\n<li>YouTube Has More Videos Than CBS, NBC, ABC and FOX combined\u2026over 75,000,000<\/li>\n<\/ul>\n<p>We could also go on and talk about the fact that:<\/p>\n<ul>\n<li>Most People Read 6 Blogs A Day<\/li>\n<\/ul>\n<ul>\n<li>People Aged 18-34 Spend More Than 40% Of Their Free Time on Social Media<\/li>\n<\/ul>\n<ul>\n<li>The Fastest Growing Social Media Users Are 50-75 Years Old<\/li>\n<\/ul>\n<p>All of these facts point to one thing. And, that\u2019s that for right now, it seems, Social Media is a big player, is getting people\u2019s attention, and it seems to be keeping their attention as well.<\/p>\n<p>What does all this mean to you the business owner or Information Marketer?\u00a0 It means if you aren\u2019t in this arena yet, you need to get in it.<\/p>\n<p>More importantly, if you aren\u2019t making money with this media (and it is just another media \u2013 like the internet, direct mail, radio, TV, or any other) you should be because so many of us are.<\/p>\n<p>As a business owner you should be using social media to:<\/p>\n<ul>\n<li>Build Your List<\/li>\n<\/ul>\n<ul>\n<li>Stay In Touch With Your Clients And Prospects<\/li>\n<\/ul>\n<ul>\n<li>Announce Launches, Specials, Events And Other Important Things Going On In Your Business<\/li>\n<\/ul>\n<ul>\n<li>Sell Your Products and Services<\/li>\n<\/ul>\n<ul>\n<li>Build Relationships<\/li>\n<\/ul>\n<ul>\n<li>Form Joint Ventures And Strategic Alliances<\/li>\n<\/ul>\n<ul>\n<li>And, Much, Much More \u2026<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2012\/07\/create-list-of-topics.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1712\" title=\"create list of topics\" src=\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2012\/07\/create-list-of-topics-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2012\/07\/create-list-of-topics-300x300.jpg 300w, https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2012\/07\/create-list-of-topics-150x150.jpg 150w, https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2012\/07\/create-list-of-topics.jpg 750w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>The truth is, none of knows for sure what the future holds, in relation to Social Media or much else for that matter. My crystal ball is almost never right when it predicts the future, but \u2026<\/p>\n<p>What we do know right now is Social Media is a place that every business should be involved in, in some way, depending on your business and what your specific goals are.\u00a0 And, by the way, you have specific goals for the outcome of your social media just like you do for the rest of your marketing and business plans \u2013 otherwise you don\u2019t know where you\u2019re going and you sure won\u2019t know when you have reached your goals.<\/p>\n<p>Remember, Social Media is just one media and you should never put all your eggs in one basket.\u00a0 One is always the worst number in business and marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019d have to be living under a rock to not know that Social Media is hot right now. The question is&#8230;.. Is it a fad that will come and go, or will it turn into a sustainable marketing media, like direct mail, that will still be around and being used profitably by the savviest business&#8230;<\/p>\n<p style=\"font-style:italic; text-align:right; font-family:Georgia;\" class=\"readmore\"><a href=\"https:\/\/www.completemarketingsystems.com\/cms\/social-media%e2%80%a6just-another-fad-or-here-to-stay-2\"class=\"readmore red-clr underline\">Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[29,148,709,171,118,13,10,41,37,109,42],"class_list":["post-1709","post","type-post","status-publish","format-standard","hentry","category-articles-social-media","tag-business","tag-business-owner","tag-business-strategy","tag-clients","tag-communication","tag-complete-marketing-systems","tag-diane-conklin","tag-facebook","tag-social-media","tag-social-media-platforms","tag-twitter"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/1709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=1709"}],"version-history":[{"count":2,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/1709\/revisions"}],"predecessor-version":[{"id":1714,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/1709\/revisions\/1714"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=1709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=1709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=1709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}