Recently, I\u2019ve had a lot of people saying things to me like \u201cOh, Diane, you\u2019re so lucky\u201d or \u201cHow do you know all these famous people, and how do they know you?\u201d or \u201cOpportunities seem to fall in your lap, how does that happen for you?\u201d<\/p>\n
Well, it was suggested to me that I share some of my secrets, so I\u2019ve decided to do just that.<\/p>\n
First, it\u2019s important to understand that this isn\u2019t about luck \u2013 the things I do to create visibility and top-of-mind awareness are intentional and on purpose.\u00a0 Luck, as they say, is where preparation meets opportunity.\u00a0 Luck happens to those who make it happen.\u00a0 Don\u2019t get me wrong, there are times when you are lucky, but most of the time it\u2019s because you\u2019ve done a lot of things to put yourself in that position to receive the \u201cluck\u201d.\u00a0 Opportunities don\u2019t usually just drop in your lap out of the sky.<\/p>\n
Some of the keys to making your life be more magical in this regard have to do with the things you do.\u00a0 One of the main things you have to do if you want to increase your visibility is get more involved, be seen at more events and participate fully.\u00a0 (Events don\u2019t have to be live events, they could be coaching programs, teleseminars, mastermind meetings, surveys, submitting testimonials and success stories or anything else where you can be involved with the organization).<\/p>\n
Believe it or not, the event promoters and gurus know who\u2019s around at their events, and they also know who\u2019s in the room most of the time and who isn\u2019t.\u00a0 So, if you attend events but rarely, if ever, sit in the meeting room and listen to presenters speak, you aren\u2019t helping your cause of gaining their attention.<\/p>\n
It would be short-sided of you to think because you are a one of 500, or more, at an event that nobody will know if you\u2019re in the room or somewhere else.\u00a0 That would be misguided thinking on your part.\u00a0 They know and are paying attention to more than you think they are.<\/p>\n
So, simply said showing up is an important part of being seen and increasing your visibility.<\/p>\n
In addition to just showing up, you also have to participate.\u00a0 Ask questions, get involved in the event, let the promoter know you\u2019re interested, want to learn and care enough to take the time to ask an intelligent question.\u00a0 This is a great way to increase your visibility because the gurus will begin to hear your name and notice that you are around a lot and contributing to what they\u2019re doing.<\/p>\n
Asking questions is also a way to let the other people who are participating know about you and your business.\u00a0 As you contribute more and more, your reputation will grow and people will want to do business with you.\u00a0 This is an addition natural benefit to participating.<\/p>\n
The things that I do, that not a lot of other folks take the time to do, that make a huge difference in your visibility and reputation are things like:<\/p>\n
–<\/strong>Send promoters and their staff hand-written, personalized thank-you cards (or gift) after every live event I attend, recognizing all their hard work and time involved in the great event.<\/p>\n –<\/strong>Always ask if I can help do anything.<\/p>\n –<\/strong>Always arrive early at the event and each morning of the event to see if I can help with anything.\u00a0 (This is also a great time to network)<\/p>\n –<\/strong>Introduce myself to new staff members or those I\u2019ve never seen before.<\/p>\n –<\/strong>Stay until the end of the event.\u00a0 Sometimes, this means spending an extra night at the hotel, which can mean you have a chance to network with and\/or take a key person (or even the guru) to dinner.<\/p>\n Please make note that I didn\u2019t say I send emails, but instead, I send hand-written, personalized thank you notes.\u00a0 The reason I do this is everyone else is sending emails, so I would just blend in with everyone else.<\/p>\n Think about it, how often do you get hand-written thank you notes or cards from people? \u00a0Probably not very often, so you remember it when you do get them.\u00a0 It sets you apart from the rest and shows that you have taken the time and made the effort to do something special.<\/p>\n Please note, although I do these things deliberately, these aren\u2019t strategies or techniques that I use, I\u2019m not sending these with a motive or calculating what I\u2019m going to get out of the relationship because I did this.\u00a0 When I send somebody a thank you note or gift I do it because I want them to know I\u2019m thankful and I appreciated what they did for me.\u00a0 It\u2019s a genuine thank you and I don\u2019t expect anything in return.<\/p>\n The fact is these things do build relationships, but as a natural by-product of the authenticity of the relationship.\u00a0 People do business with people they know, like and trust, so you have to build on that.<\/p>\n","protected":false},"excerpt":{"rendered":" Recently, I\u2019ve had a lot of people saying things to me like \u201cOh, Diane, you\u2019re so lucky\u201d or \u201cHow do you know all these famous people, and how do they know you?\u201d or \u201cOpportunities seem to fall in your lap, how does that happen for you?\u201d Well, it was suggested to me that I share…<\/p>\n<\/ul>\n
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