Without a doubt, advancements to technology have certainly opened the doors to new methods of marketing. \u00a0With so many options in the way of digital marketing some of us may find ourselves asking if direct mail is an old, outdated marketing method.<\/p>\n
The answer is no. \u00a0Absolutely not!<\/p>\n
Using good direct response marketing techniques and strategies is a tried and true way to market your business. \u00a0Direct mail, if done properly, will never be out of date. \u00a0After all, look how long it\u2019s been working as an effective marketing strategy already.<\/p>\n
Of course, you\u2019ll run into those who say things like \u201cbut everyone\u2019s on the internet\u201d or \u201csending email is quicker and less expensive.\u201d<\/p>\n
Believe it or not, everyone is not on the internet.<\/p>\n
But everyone with an address has a mailbox. \u00a0A physical mailbox they walk up to on a regular basis and get things out of.\u00a0 \u00a0Everyone has one of those!<\/p>\n
And sure, sending an email takes about five minutes. \u00a0But does it get delivered? \u00a0Does it get opened? \u00a0You just don\u2019t know. \u00a0It could be bouncing around in cyber space. \u00a0It could be immediately deleted by the recipient. \u00a0They could open it, not read it, and think they\u2019ll come back to it later, then forget about it and never come back and read it. \u00a0Everyone\u2019s done that with email. \u00a0It\u2019s easy to do because it\u2019s not a physical piece of mail sitting around requiring attention. \u00a0And, as long as your mail piece isn\u2019t coming back to you, you can be pretty sure that it got through.<\/p>\n
What happens when people go to their mailboxes? \u00a0Most of the time they bring the mail into the house and they sort it into piles. \u00a0Pile \u2018A\u2019 is stuff they go through immediately. \u00a0There\u2019s usually a \u2018B\u2019 pile for the bills. \u00a0And then there\u2019s pile \u2018C\u2019 and pile \u2018C\u2019 is full of the advertisements, postcards and all the other marketing material that they\u2019re pretty sure they don\u2019t want. \u00a0That pile gets set down on the counter or in a basket, but basically the person has to eventually come back to the pile. \u00a0They come back to the pile to make sure nothing important got added to it and to be sure it\u2019s garbage. \u00a0What ends up happening if they didn\u2019t open your mail the first time is your mail piece gets a second chance. \u00a0They\u2019ll pick it up one more time. \u00a0This time giving it a good look over and maybe they decide at that point they should keep it.<\/p>\n
Are you still convinced that direct mail is old school? \u00a0If you\u2019re not convinced, then you might want to look at some of the Fortune 500 companies like American Express, Hewlett Packard and so many more. \u00a0Every one of them uses direct mail as part of their marketing plan and strategy.<\/p>\n
Shouldn\u2019t you be using direct mail too?<\/p>\n
A very inspirational and intelligent marketing coach, Dan Kennedy says this about direct mail, \u201cHaving a direct mail campaign that works, the only way to have sustainability and stability in your business.\u201d<\/p>\n
That\u2019s a big statement, and he\u2019s absolutely right.<\/p>\n
If you\u2019re not using direct mail in your marketing right now, you should consider adding it to the mix.<\/p>\n","protected":false},"excerpt":{"rendered":"
Without a doubt, advancements to technology have certainly opened the doors to new methods of marketing. \u00a0With so many options in the way of digital marketing some of us may find ourselves asking if direct mail is an old, outdated marketing method. The answer is no. \u00a0Absolutely not! Using good direct response marketing techniques and…<\/p>\n