Have you spent any time lately considering the pull-marketing strategy you\u2019re using to attract ideal clients to you? Pull-marketing strategies go beyond turning on your open for business sign, setting up your website and hoping that people find you. <\/p>\n
That\u2019s the hope and pray method of marketing, and it doesn\u2019t work (except in the movies).<\/p>\n
When you think about pull-marketing, some of the first ideas that should pop into your mind are being client-attractive and authentic marketing. That means you make yourself stand out in your industry and make yourself the go-to provider for people looking for the products and services you offer. <\/p>\n
People should come to you naturally and consistently. There should be a steady stream of new prospects and clients filling your email box and on your phone lines. If you\u2019re being authentic in your marketing, and you\u2019re being client-attractive, this should happen naturally as people, the right people, will be drawn to you and what you do. <\/p>\n
So what strategies are you using? Do you have a good Incredible Free Offer (IFO)? Is your IFO attracting your ideal clients? Is it acting like the secret sauce people just can\u2019t get enough of? <\/p>\n
Remember, what you\u2019re offering in your free offer has to be impactful enough for people to give you their name and email address in exchange for what you\u2019re offering. <\/p>\n
What about a referral system? Do you use rewards to get your clients to refer people to you? Do you have a system in place that allows you to say thank you to clients when they make a referral \u2013 whether you close the sale or not?
\nThese are strategies you can use to be more client-attractive, so people come to you naturally instead of you always having to push to make things happen in your business. <\/p>\n
More and more business owners are forcing everything, pushing marketing and their business onto people whether they want it or not. This isn\u2019t strategy – well, it may be strategy, but it\u2019s not a very good strategy and certainly does nothing to help your business or your life be easier and more fulfilling. <\/p>\n
So really think about the pull-marketing strategies you\u2019re using in your business. Do you have enough of them in place so clients and prospects are flowing in at all times, naturally and consistently? <\/p>\n
Remember, being in business doesn\u2019t have to be so hard, and when you start being more attractive, you don\u2019t have to be forceful in your sales and marketing strategies. When you\u2019re not forcing your business and your marketing, your whole life becomes a whole lot easier. <\/p>\n","protected":false},"excerpt":{"rendered":"
Have you spent any time lately considering the pull-marketing strategy you\u2019re using to attract ideal clients to you? Pull-marketing strategies go beyond turning on your open for business sign, setting up your website and hoping that people find you. That\u2019s the hope and pray method of marketing, and it doesn\u2019t work (except in the movies)….<\/p>\n