{"id":2246,"date":"2013-05-15T08:58:56","date_gmt":"2013-05-15T12:58:56","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=2246"},"modified":"2013-05-15T08:58:56","modified_gmt":"2013-05-15T12:58:56","slug":"business-marketing-lessons-from-las-vegas-risks-vs-gambling","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/business-marketing-lessons-from-las-vegas-risks-vs-gambling","title":{"rendered":"Business & Marketing Lessons From Las Vegas – Risks vs. Gambling"},"content":{"rendered":"

\"\"<\/a>A lot of times we equate our doings in our businesses to gambling. \u00a0If you\u2019re one of the people that thinks this way, you might want to reconsider! \u00a0Save your gambling for Las Vegas.<\/p>\n

If you feel like you\u2019re gambling with your business, it\u2019s because you haven\u2019t invested in the proper planning and strategy you need. \u00a0You may be doing things willy nilly, by the seat of your pants, or just throwing mud on the wall without really thinking about why you\u2019re doing what you\u2019re doing, or how to do it.<\/p>\n

Risk, on the other hand, is different than gambling in that it\u2019s the chance you take when you have a system or a plan and it may or may not produce the exact results you expect.<\/p>\n

Risk is calculated, gambling typically isn\u2019t as much.<\/p>\n

Professional gamblers in Las Vegas take risks. \u00a0They go in with systems and thought processes, and they take calculated chances. \u00a0Now, they may not always walk away with the big win they wanted, but they wouldn\u2019t be professional gamblers if they walked out completely empty handed, maybe even owing, because they went in without a plan, without an idea.<\/p>\n

You can take a lot of the gamble-feeling out of your business, too.<\/p>\n

Start by getting more familiar with your goals. \u00a0Really identify them, write them down if you need to. \u00a0By adjusting your process and staying focused on your goals you can invest some thought into why and how to do things to accomplish your goals.<\/p>\n

Once you know what your goals are for the project or your business in general, then you can set up your plan so it\u2019s in alignment with those goals and you can now be focused and make calculated decisions about what you want to do and why.\u00a0 If you always start with the end in mind when you look at a project or marketing campaign, your intended outcome will direct you to the appropriate risks to take.<\/p>\n

As entrepreneurs and small business owners, sometimes you don\u2019t want to spend time planning, you just want to be doing things and chasing the next bright shiny object, but in the long run, your business will suffer when you do that.<\/p>\n

When you develop that systematic approach you can take calculated risks without losing everything or ending up deeper in the hole.<\/p>\n

Stop treating your business, your marketing, and your systems like gambling. \u00a0Save your gambling for when you go to Las Vegas.<\/p>\n","protected":false},"excerpt":{"rendered":"

A lot of times we equate our doings in our businesses to gambling. \u00a0If you\u2019re one of the people that thinks this way, you might want to reconsider! \u00a0Save your gambling for Las Vegas. If you feel like you\u2019re gambling with your business, it\u2019s because you haven\u2019t invested in the proper planning and strategy you…<\/p>\n

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