{"id":2383,"date":"2013-06-17T09:32:28","date_gmt":"2013-06-17T13:32:28","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=2383"},"modified":"2013-06-17T09:32:28","modified_gmt":"2013-06-17T13:32:28","slug":"the-1-secret-to-increasing-the-response-to-your-marketing","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/the-1-secret-to-increasing-the-response-to-your-marketing","title":{"rendered":"The #1 Secret To Increasing The Response To Your Marketing"},"content":{"rendered":"

\"\" <\/a>Would you like to see better response rates from your marketing?\u00a0 The number one thing to always look at is your headline.\u00a0 Now this could be <\/a>any marketing.\u00a0 It could be direct mail, it could be your email marketing, or it could be in your sales letters.<\/p>\n

Anywhere you\u2019re using a headline or a sub-headline, you want to check.\u00a0 The first thing you want to look at to increase response, if you aren\u2019t happy with your response, or a little weak in something, is to tweak the headline.\u00a0 Look for keywords in your headline.\u00a0 Your headline is the first thing people see and it\u2019s what determines if they read on or not.<\/p>\n

When you are looking at emails, the first thing you see is the subject line.\u00a0 That\u2019s a headline.\u00a0 The headline is where you either get people\u2019s attention or you lose their attention.\u00a0 Everyone does this.\u00a0 You make an instantaneous decision as to whether or not you\u2019re going to open an email based on what the subject line says.<\/p>\n

It\u2019s critical that you understand the importance of your headlines and that you use good ones.<\/p>\n

How do you get good at this?\u00a0 Read headlines.\u00a0 Write headlines.\u00a0 Look at other people\u2019s marketing models and their headlines.\u00a0 You have seen countless variations of the headline \u201c The First Time I Sat Down At The Piano They All Laughed\u2026\u201d <\/em> A lot of people use that.\u00a0 There are a lot of, what marketers call, templated headlines. You can pull from and use those to model your own headlines.<\/p>\n

<\/a>The local newspaper isn\u2019t the best place to look at headlines.\u00a0 A great place to look for headlines is on the cover of grocery store magazines as you\u2019re checking out.\u00a0 The Enquirer and The Sun are sources we typically make fun of, but they have great headlines.\u00a0 They grab your attention.\u00a0 The actual content may be questionable, but the point is they grab your attention.\u00a0 Study those kinds of headlines.<\/p>\n

<\/a> <\/a>Study the headlines on the outside of great magazines like Cosmo.\u00a0 Model those headlines.\u00a0 Look at the words they\u2019re using.\u00a0 Magazines are a <\/a> <\/a>great study in headlines.<\/p>\n

Why is it important in your business?\u00a0 Because, the headline is the first thing people see.\u00a0 They instantaneously make a decision as to whether or not they\u2019re going to read and look at the rest of your marketing materials based solely on your headline.<\/p>\n","protected":false},"excerpt":{"rendered":"

Would you like to see better response rates from your marketing?\u00a0 The number one thing to always look at is your headline.\u00a0 Now this could be any marketing.\u00a0 It could be direct mail, it could be your email marketing, or it could be in your sales letters. Anywhere you\u2019re using a headline or a sub-headline,…<\/p>\n

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