{"id":2759,"date":"2013-06-26T09:32:26","date_gmt":"2013-06-26T13:32:26","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=2759"},"modified":"2013-06-26T09:32:26","modified_gmt":"2013-06-26T13:32:26","slug":"authentic-relationship-marketing-that-works","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/authentic-relationship-marketing-that-works","title":{"rendered":"Authentic Relationship Marketing That Works"},"content":{"rendered":"

\"\"<\/a>Marketing is the basis for everything you do in your business.<\/p>\n

Everything is marketing.<\/p>\n

Not all marketing is created equal.\u00a0 The best marketing builds authentic relationships with your clients and prospects.\u00a0 Many people think of marketing as manipulative or forcing people to do something they don\u2019t want to do, or that\u2019s not in their best interest.\u00a0 That\u2019s not marketing at all.<\/p>\n

Marketing is really about building authentic relationships with your clients and prospects, other business associates and colleagues.\u00a0 It\u2019s about building authentic relationships.\u00a0 Imagine building your business on referrals.\u00a0 If you get referrals on a regular basis, you know you\u2019re building your business with authentic relationships. \u00a0That\u2019s what good marketing is all about.<\/p>\n

Whether you\u2019re using image advertising or direct response marketing – which you should be using so you can measure your results and be asking people to take action so you can begin to create this relationship.<\/p>\n

Having a free offer on your website is one way to engage with prospects when they come to your site and to allow them to get to know you and your business better.<\/p>\n

As small business owners and entrepreneurs, we are the company in all the ways that matter to people.\u00a0 Build relationships with your clients so they feel like they know you.\u00a0 People have to feel like they know you before they can decide whether they like you.\u00a0 They certainly have to like you before they can start to trust you.<\/p>\n

What is it that you reach out to your clients with? \u00a0What kind of stories can you talk about?\u00a0 What\u2019s going on in your life, your animals, your kids, your spouse?\u00a0 Did you just take a trip?\u00a0 Let people into your life.\u00a0 Let people into your business.\u00a0 Be authentic and real with them.\u00a0 Show them who you are and you will start to build authentic, real relationships with your clients that will last for years to come.<\/p>\n

The most expensive thing you do in your business is get new clients.\u00a0 The least expensive thing you can do in your business is bring people back that you\u2019re already doing business with and have them buy from you over and over and over again.\u00a0 Client Retention, when you build real, authentic relationships with your clients, when they know you\u2019re someone they can trust, they\u2019ll consider you the only go-to source for your product or service.\u00a0 \u00a0When you\u2019re known as the only real provider of what you do, then you know you\u2019ve built real, authentic relationships in your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing is the basis for everything you do in your business. Everything is marketing. Not all marketing is created equal.\u00a0 The best marketing builds authentic relationships with your clients and prospects.\u00a0 Many people think of marketing as manipulative or forcing people to do something they don\u2019t want to do, or that\u2019s not in their best…<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-2759","post","type-post","status-publish","format-standard","hentry","category-articles-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/2759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=2759"}],"version-history":[{"count":4,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/2759\/revisions"}],"predecessor-version":[{"id":2764,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/2759\/revisions\/2764"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=2759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=2759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=2759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}