{"id":2825,"date":"2013-07-29T09:30:00","date_gmt":"2013-07-29T13:30:00","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=2825"},"modified":"2013-07-29T09:30:00","modified_gmt":"2013-07-29T13:30:00","slug":"what%e2%80%99s-your-free-offer-how-are-you-using-it","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/what%e2%80%99s-your-free-offer-how-are-you-using-it","title":{"rendered":"What\u2019s Your Free Offer & How Are You Using It?"},"content":{"rendered":"

\"\"<\/a>You hear a lot of talk about the importance of building your list. \u00a0Your list is made up of all your potential customers, and all the people who have invested in your business. \u00a0You can go out and buy a list, as well – that\u2019s up to you.<\/p>\n

However, one great way to get people on your list is with your IFO. \u00a0Your IFO is your Irresistible Free Offer. \u00a0It\u2019s very specific, and targeted, so it attracts only the exact people you want on your list and in your database.<\/p>\n

So how this works is simple. \u00a0You make an offer to your target audience that they can\u2019t resist. \u00a0In return they provide you with their email address, and maybe even a mailing address. \u00a0The more information you can get from them the better, because you may want to market to these people through direct mail later on down the road.<\/p>\n

Suppose your product is about information marketing. \u00a0You may have an IFO like \u201cThe Nine Key Building Blocks For Starting and Building Your Information Marketing Business.\u201d<\/em><\/strong> Now, not everyone is interested in building an information marketing business. \u00a0That\u2019s fine, you\u2019re not looking for them. \u00a0But, the person who does need your services sees that, and in order to get that information, they need to give you some information. \u00a0So, they give you their email address and maybe some other information, and that goes onto your list. \u00a0In the future, if you want to market something specifically for information marketing, you go to your list, you pull up the people who requested this information, and you market to them directly.<\/p>\n

Here\u2019s another example, because maybe information marketing is not what you do. \u00a0Maybe you do live events, or maybe you\u2019re an event planner who helps others with their events. \u00a0Your IFO may look something like \u201cThe Seven Costliest Workshop, Seminar, And Live Event Mistakes And How You Can Avoid Them.\u201d<\/em><\/strong> Again, you\u2019re targeting specific people. \u00a0The information marketing person isn\u2019t looking for your business, but someone else is. \u00a0Now they put their name and information into your webpage, they get automatically put on your list, and you can market to them in the future.<\/p>\n

The point is to find what irresistibly free thing you can offer that makes people want to give up a little bit of information. \u00a0This is a very, very important strategy to develop your list, and can be a huge tool for your business. \u00a0So, spend some time thinking about the products and services you offer that people may want or need, and the things you can give freely to get those people to come see what else you have to offer. \u00a0If they\u2019re not interested, that\u2019s fine. \u00a0Let them move on. \u00a0Focus instead on the people who are interested in you and what you have to offer them.<\/p>\n","protected":false},"excerpt":{"rendered":"

You hear a lot of talk about the importance of building your list. \u00a0Your list is made up of all your potential customers, and all the people who have invested in your business. \u00a0You can go out and buy a list, as well – that\u2019s up to you. However, one great way to get people…<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-2825","post","type-post","status-publish","format-standard","hentry","category-articles-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/2825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=2825"}],"version-history":[{"count":2,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/2825\/revisions"}],"predecessor-version":[{"id":2828,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/2825\/revisions\/2828"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=2825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=2825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=2825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}