{"id":2885,"date":"2013-08-07T09:25:03","date_gmt":"2013-08-07T13:25:03","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=2885"},"modified":"2013-08-07T09:25:03","modified_gmt":"2013-08-07T13:25:03","slug":"why-your-story-is-so-important-to-your-business-success","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/why-your-story-is-so-important-to-your-business-success","title":{"rendered":"Why Your Story Is So Important To Your Business Success"},"content":{"rendered":"

\"\"<\/a>It\u2019s important that people know who you are, what you stand for, and how you got to the place you are in your business.\u00a0 That\u2019s why your story is so important to the success of your business, and telling your story ensures that you attract the right clients.<\/p>\n

Your story becomes the thing that attracts people to you, the thing that makes you relatable.\u00a0 People like to do business with people they know, like and trust\u2026 people who are like them, and who they relate to.\u00a0 By telling your story, people are able to relate to you in a way that grows the know, like and trust factor and makes them want to do business with you.<\/p>\n

But, you have to ask yourself, how much of your story should you tell?\u00a0 How much of yourself should you share?<\/p>\n

Telling people who you are, what your life is about and what your business is about is perfectly acceptable.\u00a0 Being able to share the things you hold dear, personal things about your life and your experiences is important in building relationships.\u00a0 However, you shouldn\u2019t share the private things, the personal things that are deep in your soul. Those things you should keep private and you\u2019ll know what those are.<\/p>\n

Think about a mentor or somebody you respect and look up to \u2013 think about the things you know about them.\u00a0 What do you know about their life?\u00a0 Not their business, but their life, their family, their hobbies, their likes and dislikes.\u00a0 What do you know about them as a person?\u00a0 Do they like wine, do they drink coffee every morning, are they married, do they have children or pets, where did they grow up or go to college, do they watch or play sports?<\/p>\n

Now, how do you know these things?\u00a0 You know them because they shared them with you, and told you their story.\u00a0 These are things you can share with your clients.\u00a0 These are the things that make you who you are, and have shaped your life.\u00a0 They\u2019re personal things, but not private things.<\/p>\n

So, you may tell your story over and over at different events, to different people, day after day, and you may get tired of hearing your story.\u00a0 But, you have to remember, you have new people coming into your business all the time and your story is new to them.<\/p>\n

Sit down and think about your story and what you share on a regular basis, or what you can start sharing.\u00a0 Then, think about three or four more things to share the next time you tell your story.\u00a0 Tell your story to your clients, and keep telling your story to attract the right clients to your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s important that people know who you are, what you stand for, and how you got to the place you are in your business.\u00a0 That\u2019s why your story is so important to the success of your business, and telling your story ensures that you attract the right clients. Your story becomes the thing that attracts…<\/p>\n

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