{"id":2963,"date":"2013-09-04T09:43:32","date_gmt":"2013-09-04T13:43:32","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=2963"},"modified":"2013-09-04T09:43:32","modified_gmt":"2013-09-04T13:43:32","slug":"how-to-craft-your-irresistible-free-offer","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/how-to-craft-your-irresistible-free-offer","title":{"rendered":"How To Craft Your Irresistible Free Offer"},"content":{"rendered":"

\"\"<\/a>Irresistible free offers are used for a lot of things, and one of the biggest is on your website, or other places, to build traffic.\u00a0 On your website, you ask people to give you their name and their email address, and in return you give them an irresistible free offer, filled with great value and content.<\/p>\n

There are two key words here: the first is irresistible, and the second is free.<\/p>\n

To make your free offer irresistible you have to know what you have that makes your business stand out, or what makes you different.\u00a0 What do you have that is so irresistible that people will give you their name and email address to get the information?<\/p>\n

Here\u2019s a big tip\u2026it\u2019s not your newsletter!<\/p>\n

Let\u2019s face it, nobody really wants another email or newsletter coming to their inbox that they\u2019re just going to delete every week.<\/p>\n

Your irresistible free offer has to be irresistible, which means it has to consist of great content, be benefit rich, and very specific (and sometimes, it even has to stick the knife of my biggest pain right into my side to make me feel it a little deeper).<\/p>\n

So, you have to think about your niche\u2026the thing in your business that makes you special, unique, and different from any other business.\u00a0 Your niche is what allows you to stand out to people.<\/p>\n

What is it that you know people want, or what\u2019s something you can share that has a different spin than somebody else in your industry?\u00a0 Is your specialty that you have the 3 secrets to\u2026 or the three biggest mistakes to avoid in\u2026 or the three keys to\u2026 Or, do you have a 3-step process to achieve success?\u00a0 You have to decide what it is you have to offer.<\/p>\n

Once you decide what it is you have that other people want, then you have to decide how to present the irresistible free offer.\u00a0 You can offer an audio, video, an eBook or something downloadable, or it could be something you send, in the mail, to your prospects.\u00a0 It\u2019s up to you, but make sure whatever you give them is great content, something that\u2019s high in perceived value, and unique to you and your business.<\/p>\n

If you\u2019re having a hard time deciding what you should do for your irresistible free offer, think about the things your best client needs from you.\u00a0 Why do they come to you?\u00a0 What do they want from you and what are they asking for?<\/p>\n

If you can answer these things with your irresistible free offer, you\u2019ll have traffic and people coming to you for that solution for years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"

Irresistible free offers are used for a lot of things, and one of the biggest is on your website, or other places, to build traffic.\u00a0 On your website, you ask people to give you their name and their email address, and in return you give them an irresistible free offer, filled with great value and…<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-2963","post","type-post","status-publish","format-standard","hentry","category-articles-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/2963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=2963"}],"version-history":[{"count":3,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/2963\/revisions"}],"predecessor-version":[{"id":2967,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/2963\/revisions\/2967"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=2963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=2963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=2963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}