{"id":3145,"date":"2013-10-07T11:15:12","date_gmt":"2013-10-07T15:15:12","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=3145"},"modified":"2013-10-07T11:15:12","modified_gmt":"2013-10-07T15:15:12","slug":"the-secrets-to-increasing-your-response-from-your-direct-marketing","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/the-secrets-to-increasing-your-response-from-your-direct-marketing","title":{"rendered":"The Secrets To Increasing Your Response From Your Direct Marketing"},"content":{"rendered":"

\"\"<\/a>There\u2019s a lot of skepticism and questions about direct mail and more specifically about whether \u00a0direct mail still works or not.<\/p>\n

A few of the things to consider when you\u2019re thinking about sending direct mail is whether to use a live stamp or not?\u00a0 Should you use a live stamp or is it ok to use stamps.com or something similar?\u00a0 What about using the machine in my office?\u00a0 The answer is you want to use a live stamp every time.\u00a0 Every single time!<\/p>\n

You\u2019re trying to make your mail look as personal as possible.\u00a0 Let\u2019s face it, does your brother send you a birthday card using stamps.com? Probably not \u2013 he probably uses a live stamp.\u00a0 You should too – use live stamps.\u00a0 It looks more personal when you use a live stamp.\u00a0 And, the bottom line, for your business is that it gets better results.<\/p>\n

When you know you get better results with something, you don\u2019t always have to ask why.\u00a0 Just do it.\u00a0 And, make sure you always do it \u2013 not just sometimes, or when it\u2019s easy or convenient\u2026 do it all the time.<\/p>\n

Here is another tip for you regarding stamps.\u00a0 A crooked stamp will out pull a stamp that\u2019s sitting at a 90 degree angle.\u00a0 Does grandma go get her level to make sure the stamp is on exactly right when she sends you something in the mail?\u00a0 No, she just slaps it on, and you should too.\u00a0 Don\u2019t worry about the stamps looking just so and being perfect \u2013 none of us are perfect and the stamps on your envelopes don\u2019t have to be either.<\/p>\n

Another thing to remember is that two stamps will out pull one stamp.\u00a0 It might be a little more work to put on two stamps instead of one, but if it doubles your results, do you really care?<\/p>\n

It\u2019s all about the return on your investment.\u00a0 It\u2019s all about what happens on the backend \u2013 the sale.\u00a0 It doesn\u2019t matter if it takes a little more work up front, if the result on the backend is better.<\/p>\n

So, remember a crooked stamp out pulls a stamp at a right angle on the envelope.\u00a0 Second, two stamps out pull one.\u00a0 If you are doing direct mail and you\u2019re using live stamps, like you should be, make sure they are crooked and use two, or more, stamps, not just one.<\/p>\n

You should definitely be using direct mail in today\u2019s market \u2013 and in every market really.\u00a0 There is no question direct mail works\u2026 you just have to make it work for you and your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s a lot of skepticism and questions about direct mail and more specifically about whether \u00a0direct mail still works or not. A few of the things to consider when you\u2019re thinking about sending direct mail is whether to use a live stamp or not?\u00a0 Should you use a live stamp or is it ok to…<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,32],"tags":[],"class_list":["post-3145","post","type-post","status-publish","format-standard","hentry","category-articles-direct-mail","category-articles-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/3145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=3145"}],"version-history":[{"count":3,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/3145\/revisions"}],"predecessor-version":[{"id":3149,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/3145\/revisions\/3149"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=3145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=3145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=3145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}