{"id":4923,"date":"2019-05-15T05:57:41","date_gmt":"2019-05-15T09:57:41","guid":{"rendered":"https:\/\/www.completemarketingsystems.com\/cms\/?p=4923"},"modified":"2019-05-15T10:01:33","modified_gmt":"2019-05-15T14:01:33","slug":"the-marketing-triangle-part-2-message","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/the-marketing-triangle-part-2-message","title":{"rendered":"The Marketing Triangle &#8211; Part 2, Message"},"content":{"rendered":"\n<p>Your <strong>MESSAGE<\/strong> to your <strong>MARKET<\/strong>\nis important! <strong>AND<\/strong>, you don\u2019t have to\nbe a world class copywriter to connect in the right way with your audience. If\nyou have your target <strong>MARKET<\/strong> right,\nyour message only has to be <strong>GOOD<\/strong> for\nyou to make a <strong>BIG<\/strong> impact and <strong>A LOT of money<\/strong> (at the same time). <\/p>\n\n\n\n<script type=\"text\/javascript\">\nvar playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/2019ezinevideos.s3.amazonaws.com\/ezs3js\/secure\/\" : \"http:\/\/2019ezinevideos.s3.amazonaws.com\/ezs3js\/player\/\");\ndocument.write(unescape(\"%3Cscript src='\" + playerhost + \"flv\/55B39253-E297-3D9D-91CDFD669809AC96.js?t=\"+(Math.random() * 99999999)+\"' type='text\/javascript'%3E%3C\/script%3E\"));\n<\/script>\n\n\n\n<p>Defining <strong>your IDEAL,\nTARGET MARKET<\/strong> was the first step. <\/p>\n\n\n\n<p>The second part is making sure your <strong>MESSAGE\u2026<\/strong> <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Resonates<\/strong>\nWith Your <strong>MARKET<\/strong><\/li><li><strong>Tells Them What You Want Them To Do <\/strong><\/li><li>Is <strong>Clear<\/strong>\nAnd <strong>Concise<\/strong> <\/li><\/ol>\n\n\n\n<p>Talking to the right people (<strong>MARKET<\/strong>), with the right <strong>MESSAGE<\/strong>\nis the <strong>KEY<\/strong> to success in this area.<\/p>\n\n\n\n<p>My dad used to say, \u201cDiane, it\u2019s not so much <strong>WHAT<\/strong> you say as <strong>HOW<\/strong> you say it.\u201d (I never liked it when he said it to me, but he\nwas a least partly right)<\/p>\n\n\n\n<p><strong>BOTH are important\u2026<\/strong><\/p>\n\n\n\n<p>Your <a><strong>MESSAGE<\/strong> <\/a>is about <strong>BOTH<\/strong>\n<strong>what<\/strong> you say and <strong>how<\/strong> you say it!<\/p>\n\n\n\n<p>Remember\u2026a <strong>GOOD<\/strong> <strong>MESSAGE<\/strong> to the <strong>right<\/strong> <strong>MARKET<\/strong> is more\nimportant than a world class message to the WRONG Market.&nbsp; This truly is a case where good enough is\ngood enough (PS \u2013 that doesn\u2019t mean I&#8217;m encouraging you to put our crap \u2013 I&#8217;m\nnot \u2013 that\u2019s never ok. What I AM saying is get your MESSAGE out there and see\nhow it\u2019s received before you think it\u2019s perfect because many times if you wait,\nyour Message will NEVER get out AND that doesn\u2019t help anyone).<\/p>\n\n\n\n<p>If you missed last week\u2019s message and you want a copy of my <strong>Target Market Checklist<\/strong>, just email <a href=\"mailto:Info@CompleteMarketingSystems.com\">Info@CompleteMarketingSystems.com<\/a>\nwith your name and phone number and put \u201cTarget Market Checklist\u201d in the\nsubject line and I\u2019ll send it to you.<\/p>\n\n\n\n<p>Next week will be Part 3 in the series, and we\u2019ll talk about\nyour <strong>Media<\/strong>\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your MESSAGE to your MARKET is important! AND, you don\u2019t have to be a world class copywriter to connect in the right way with your audience. If you have your target MARKET right, your message only has to be GOOD for you to make a BIG impact and A LOT of money (at the same&#8230;<\/p>\n<p style=\"font-style:italic; text-align:right; font-family:Georgia;\" class=\"readmore\"><a href=\"https:\/\/www.completemarketingsystems.com\/cms\/the-marketing-triangle-part-2-message\"class=\"readmore red-clr underline\">Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[29,13,10,30,909,708,690,913,915,914],"class_list":["post-4923","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-business","tag-complete-marketing-systems","tag-diane-conklin","tag-entrepreneur","tag-market","tag-articles-marketing","tag-marketing-triangle","tag-message","tag-what-are-you-saying-in-your-marketing-messages","tag-who-is-your-marketing-message-for"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/4923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=4923"}],"version-history":[{"count":1,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/4923\/revisions"}],"predecessor-version":[{"id":4925,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/4923\/revisions\/4925"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=4923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=4923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=4923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}