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<\/figure><\/div>\n\n\n\nFor example, all farmers and gardeners know you have to\nprepare the land before you plant the seed, and you have to plant the seed\nbefore you can harvest.<\/p>\n\n\n\n
Sounds simple and obvious, right?<\/p>\n\n\n\n
AND, how many times do you want to see results faster? Get\nfrustrated when things don\u2019t happen \u201cfast enough\u201d or in an instant? <\/p>\n\n\n\n
Are you in the right season?
\n
\nAnd are you growing the right crop for that season?
\n
\nPalm trees don\u2019t grow very well in Ohio\u2026it\u2019s not the right environment. But we\nsee them all over Florida\u2026because there is more sunshine, it\u2019s warmer, and so\non.<\/p>\n\n\n\n
Your business is the same way.<\/p>\n\n\n\n
You have to prepare, plant the correct messages, and be patient while the seeds germinate and while you care for them by giving them the right amount of water (too much and you drown them and they rot, too little and they dry up and die). Plant your messages, nurture the relationship with your clients, and be there when they start to grow. Once you do that, they will be firmly planted in your soil where you can help them grow and find ways to serve them.<\/p>\n\n\n\n
If you think about this as it relates to the 3 part\nMarketing Triangle (Message-Market-Media) I talked about in-depth a couple\nweeks ago (if you missed this 4 part series, go to https:\/\/www.completemarketingsystems.com\/cms\/blog<\/a>\nand you can review it) it\u2019s the same way that works in your business. All 3\nthings have to line up for it to work properly \u2013 on the farm or in your\nbusiness.<\/p>\n\n\n\n There are seasons to plant, seasons for growing, seasons to\nharvest, seasons to care for the soil, and even seasons to rest and rejuvenate\non the farm just like there are seasons for building your foundation, seasons\nfor growing, seasons for scaling and using leverage, and seasons for rest in your\nbusiness.<\/p>\n\n\n\n Your seasons may last days, weeks, months or sometimes\nyears. And, sometimes, the seasons may overlap a bit and you may be in two\nseasons at the same time as one is ending and the other is beginning.<\/p>\n\n\n\n Just like in nature.<\/p>\n\n\n\n I\u2019d love to hear what season your business is in and what\nyour biggest challenge is in going through it\u2026<\/p>\n","protected":false},"excerpt":{"rendered":" Growing up on a working farm teaches you a lot can be applied to business (if you just look and listen\u2026but almost nobody grows up on a farm anymore). For example, all farmers and gardeners know you have to prepare the land before you plant the seed, and you have to plant the seed before…<\/p>\n