{"id":5219,"date":"2020-05-14T10:00:58","date_gmt":"2020-05-14T14:00:58","guid":{"rendered":"https:\/\/www.completemarketingsystems.com\/cms\/?p=5219"},"modified":"2020-05-13T06:25:18","modified_gmt":"2020-05-13T10:25:18","slug":"just-say-no-to-pivoting","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/just-say-no-to-pivoting","title":{"rendered":"Just Say No To Pivoting"},"content":{"rendered":"<p>I\u2019ve heard so many people say there were surprised and taken off guard by our current situation. It\u2019s interesting to me to hear that because the virus was in other countries before it was here. <strong>Did we really think it wasn\u2019t going to affect us?<\/strong><\/p>\n<p>I started talking to my clients about the <strong>modifications and changes<\/strong> they were going to need to make in their businesses as far back as January. Seeing this coming gave us all <strong>time to change and shift<\/strong> what and\/or <strong>how<\/strong> we were doing things.<\/p>\n<p>Notice\u2026I didn\u2019t use the P word \u2013 I didn\u2019t say Pivot. I said <strong>shift and change<\/strong>. <strong>Modify and adapt ahead of change<\/strong> would be other ways to think of what happened.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5220\" src=\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2020\/05\/galatasaray-odeabank-2940764_1920-300x279.jpg\" alt=\"\" width=\"161\" height=\"150\" srcset=\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2020\/05\/galatasaray-odeabank-2940764_1920-300x279.jpg 300w, https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2020\/05\/galatasaray-odeabank-2940764_1920-1024x954.jpg 1024w, https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2020\/05\/galatasaray-odeabank-2940764_1920-768x715.jpg 768w, https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2020\/05\/galatasaray-odeabank-2940764_1920-1536x1430.jpg 1536w, https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2020\/05\/galatasaray-odeabank-2940764_1920.jpg 1920w\" sizes=\"auto, (max-width: 161px) 100vw, 161px\" \/>But <strong>NOT Pivot<\/strong>!<\/p>\n<p>Pivoting is something you do in basketball, not in business. When you pivot you keep one foot where it currently is, and you move the other one. That means you\u2019re stuck in the same position and you can move about 3 feet or so around that same spot.<\/p>\n<p>That\u2019s not where you want to be.\u00a0 That\u2019s not what you want to be doing right now. <strong>Pivoting shouldn\u2019t be YOUR position<\/strong>.<\/p>\n<p>Why would you limit yourself? You might be in a completely different looking business right now than you were a few months ago. As long as you\u2019re serving people and making money does it matter to you that it looks different right now? Or that it might keep looking different than it did before?<\/p>\n<p>Change is going to happen. <strong>You can count on it.<\/strong> Sometimes, it might feel like it\u2019s the only think you can count on.<\/p>\n<p>Part of your responsibility as a business owner, is to do as much as you can to see changes coming so you can get out in front of it. Like in basketball, when you have a play where you want to <strong>anticipate<\/strong> the pass, and be in position for where the pass is coming, in your business, you want to <strong>look at trends and history<\/strong> and what\u2019s happening so you can be <strong>ahead of changes<\/strong> and in position to <strong>benefit<\/strong> from the change.<\/p>\n<p>So, don\u2019t think of it as pivoting, think of it as adjusting, anticipating and being in the right place at the right time because you were in front of the change.<\/p>\n<p>You should be aware, though, if you do these things, people will begin to talk about how <strong>\u201clucky\u201d<\/strong> you are. You\u2019ll always know it isn\u2019t luck \u2013 it\u2019s just hard work meeting opportunity (opportunities you put there and were ready for).<\/p>\n<p>To Your Success \u2013<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4638\" src=\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2018\/08\/dianesig.jpg\" alt=\"\" width=\"129\" height=\"86\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve heard so many people say there were surprised and taken off guard by our current situation. It\u2019s interesting to me to hear that because the virus was in other countries before it was here. Did we really think it wasn\u2019t going to affect us? I started talking to my clients about the modifications and&#8230;<\/p>\n<p style=\"font-style:italic; text-align:right; font-family:Georgia;\" class=\"readmore\"><a href=\"https:\/\/www.completemarketingsystems.com\/cms\/just-say-no-to-pivoting\"class=\"readmore red-clr underline\">Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":5220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[599],"tags":[29,365,148,416,987,13,10,30,708,988],"class_list":["post-5219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-general","tag-business","tag-business-growth","tag-business-owner","tag-change","tag-changes-in-business","tag-complete-marketing-systems","tag-diane-conklin","tag-entrepreneur","tag-articles-marketing","tag-pivot"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/5219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=5219"}],"version-history":[{"count":5,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/5219\/revisions"}],"predecessor-version":[{"id":5226,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/5219\/revisions\/5226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media\/5220"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=5219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=5219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=5219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}