{"id":5869,"date":"2021-04-08T10:00:01","date_gmt":"2021-04-08T14:00:01","guid":{"rendered":"https:\/\/www.completemarketingsystems.com\/cms\/?p=5869"},"modified":"2021-04-07T17:02:10","modified_gmt":"2021-04-07T21:02:10","slug":"perception-vs-facts","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/perception-vs-facts","title":{"rendered":"Perception vs Facts"},"content":{"rendered":"<p>Our perception about things isn\u2019t always the same as what is actually real and true.<\/p>\n<p>I was talking to a client the other day and she was satisfied with a promotion but not happy about it.<\/p>\n<p>Until we started looking at the actual numbers\u2026 and not her perception of what had happened.<\/p>\n<p><script type=\"text\/javascript\">\nvar playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/2021-ezinevideos.s3.amazonaws.com\/ezs3js\/secure\/\" : \"http:\/\/2021-ezinevideos.s3.amazonaws.com\/ezs3js\/player\/\");\ndocument.write(unescape(\"%3Cscript src='\" + playerhost + \"flv\/CB264A81-CE84-2B82-ED6F134FFC7097EC.js?t=\"+(Math.random() * 99999999)+\"' type='text\/javascript'%3E%3C\/script%3E\"));\n<\/script><\/p>\n<p>So many times, we \u201cthink\u201d we know about a situation\u2026 our perception.<\/p>\n<p>When in fact we\u2019re wrong because we haven\u2019t taken a close enough look at the actual numbers.<\/p>\n<p>Yes, sometimes you can get a feel for things in business. And sometimes you have to look at the actual numbers in order to know what happened.<\/p>\n<p><strong>Perception is not necessarily reality.<\/strong><\/p>\n<p>In this case, my client results were far better than her perception of them.<\/p>\n<p>So good, as a matter of fact, that she decided she will definitely run the promotion again later this year. And because we looked at the numbers and the overall campaign, we devised a strategy for modifying what she did that we\u2019ll test and hopefully get even better results.<\/p>\n<p><strong>If you\u2019d like to get tweaks in your business that result in increases sales and profits<\/strong>, join me May 3-6 from 9:00am \u2013 1:00pm Eastern for <a href=\"http:\/\/www.BusinessIn2021AndBeyond.com\" target=\"_blank\" rel=\"noopener\"><em><strong>\u201cBusiness in 2021 And Beyond\u2122\u201d<\/strong><\/em><\/a>.<\/p>\n<p>Go to <a href=\"http:\/\/www.BusinessIn2021AndBeyond.com\" target=\"_blank\" rel=\"noopener\">www.BusinessIn2021AndBeyond.com<\/a> now for all the details!<\/p>\n<p>To Your Success \u2013<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4638 alignnone\" src=\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2018\/08\/dianesig.jpg\" alt=\"\" width=\"165\" height=\"110\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our perception about things isn\u2019t always the same as what is actually real and true. I was talking to a client the other day and she was satisfied with a promotion but not happy about it. Until we started looking at the actual numbers\u2026 and not her perception of what had happened. So many times,&#8230;<\/p>\n<p style=\"font-style:italic; text-align:right; font-family:Georgia;\" class=\"readmore\"><a href=\"https:\/\/www.completemarketingsystems.com\/cms\/perception-vs-facts\"class=\"readmore red-clr underline\">Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":5876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[599],"tags":[29,1050,13,10,30,1043,708,265,1058,1059,104],"class_list":["post-5869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-general","tag-business","tag-business-in-2021-and-beyond","tag-complete-marketing-systems","tag-diane-conklin","tag-entrepreneur","tag-facts","tag-articles-marketing","tag-measure","tag-perception","tag-reality","tag-results"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/5869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=5869"}],"version-history":[{"count":5,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/5869\/revisions"}],"predecessor-version":[{"id":5875,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/5869\/revisions\/5875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media\/5876"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=5869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=5869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=5869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}