{"id":618,"date":"2011-05-11T12:07:10","date_gmt":"2011-05-11T16:07:10","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=618"},"modified":"2011-05-11T12:07:10","modified_gmt":"2011-05-11T16:07:10","slug":"how-to-create-a-great-squeeze-page-that-sucks-in-leads-like-crazy","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/how-to-create-a-great-squeeze-page-that-sucks-in-leads-like-crazy","title":{"rendered":"How To Create A Great Squeeze Page That Sucks In Leads Like Crazy"},"content":{"rendered":"<p>When you create a squeeze page, you need to make sure that you have a <strong>clear offer <\/strong>for the visitors and prospects <a href=\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2011\/05\/vacuum.guy_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-625\" title=\"vacuum.guy\" src=\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2011\/05\/vacuum.guy_2.jpg\" alt=\"\" width=\"150\" height=\"136\" \/> <\/a>that are going to be landing on your site.<\/p>\n<p><strong>The sole purpose of the squeeze page <\/strong>is to capture leads and nothing else.\u00a0 That means if you want to maximize the number of prospects that actually give you their name and email address, <strong>don&#8217;t include other distractions <\/strong>on your squeeze page such as long lists of links to other pages on your site.\u00a0 This includes your social media bookmarks and links as well.<\/p>\n<p>The\u00a0more options you give people, the <strong>less likely <\/strong>it is that they will complete the one you\u00a0want them to complete.<\/p>\n<p><strong>Use a Strong Headline to Grab Their Attention and Keep It&#8230; <\/strong><\/p>\n<p>In order to get people to opt-in to your lead capture page, you first need to stop and get their attention long enough for them to read your marketing message.<\/p>\n<p>The headline is likely going to be the first thing they <a href=\"http:\/\/cialis-pharmacy-review.com\">Cialis<\/a>  see.<\/p>\n<ul>\n<li><strong>Your squeeze page headline should be big <\/strong>and bold so that it stands out. <a href=\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2011\/05\/soap.box_.guy_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-626\" title=\"soap.box.guy\" src=\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2011\/05\/soap.box_.guy_2-184x300.jpg\" alt=\"\" width=\"184\" height=\"300\" srcset=\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2011\/05\/soap.box_.guy_2-184x300.jpg 184w, https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2011\/05\/soap.box_.guy_2.jpg 300w\" sizes=\"auto, (max-width: 184px) 100vw, 184px\" \/> <\/a><\/li>\n<li><strong>It should be benefit driven <\/strong>.\u00a0 Focus on the main benefit that your product\/service\/report will give to the end user.\u00a0 Most people\u00a0confuse features and benefits.<\/li>\n<li><strong>Address your visitor&#8217;s biggest problem <\/strong>and how you can solve that problem, and make these part of the headline<\/li>\n<\/ul>\n<p>A good headline will grab their attention and compel your visitors to continue reading the rest of your page.<\/p>\n<p><strong>List Benefits That Get Them Begging To Know More&#8230; <\/strong><\/p>\n<p>Your squeeze page should ideally be getting someone to opt-in (provide their email address and name) in exchange for your information, audio, video or a free report.<\/p>\n<p><strong>Giving away something for free <\/strong>will help increase conversions, but you can also increase them more by building extreme value in the prospects mind.<\/p>\n<p>Make a list of the main benefits that the prospect will get from opting in.<\/p>\n<ul>\n<li><strong>Craft an irresistible offer <\/strong>so that your prospect would be crazy to pass up getting your free information.<\/li>\n<li><strong>Focus on the wants, needs and desires <\/strong>of your prospect.\u00a0 Always let them know what&#8217;s in it for them.\u00a0 Remember it&#8217;s more about the wants than needs.\u00a0 Wants are built on emotion.<\/li>\n<\/ul>\n<p><strong>Use a Strong &#8220;Call to Action&#8221; That Gets Them Scrambling to Opt-in&#8230; <\/strong><\/p>\n<p>People need to be told what to do.\u00a0 This is particularly true on the internet.\u00a0 People are distracted easily and bounce around from site to site, sometimes without any real purpose.<\/p>\n<p>If you want someone to enter their name and email address <strong>TELL them <\/strong>to enter it.<\/p>\n<ul>\n<li><strong>Repeat the call to action if you need to <\/strong>, but make sure that somewhere on the page you show people what you want them to do.<\/li>\n<li><strong>Include arrows or other graphical elements <\/strong>to show people where they need to enter the information.\u00a0 Make it &#8220;stupid&#8221; simple.<\/li>\n<li><strong>Make the call to action clear. <\/strong>\u00a0 (Again, your squeeze page should only have ONE mail call to action i.e. getting the opt in)<\/li>\n<li><strong>Use a short video on your page <\/strong>, end the video by telling them to opt-in, include an arrow that shows them where the opt-in is.<\/li>\n<li><strong>Make the end of the video be a life &#8220;demo&#8221; <\/strong>of how to fill out the form &#8211; just record your screen as you do it so there is NO confusion on what needs to be done.<\/li>\n<\/ul>\n<p>All of these elements can add up to give you the best possible squeeze page.\u00a0 Your page will be like a huge prospect magnet, that attracts leads and gets them salivating for more of your information!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you create a squeeze page, you need to make sure that you have a clear offer for the visitors and prospects that are going to be landing on your site. The sole purpose of the squeeze page is to capture leads and nothing else.\u00a0 That means if you want to maximize the number of&#8230;<\/p>\n<p style=\"font-style:italic; text-align:right; font-family:Georgia;\" class=\"readmore\"><a href=\"https:\/\/www.completemarketingsystems.com\/cms\/how-to-create-a-great-squeeze-page-that-sucks-in-leads-like-crazy\"class=\"readmore red-clr underline\">Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,32],"tags":[29,709,13,48,52,10,30,12,62,44,31,61],"class_list":["post-618","post","type-post","status-publish","format-standard","hentry","category-articles-info-marketing","category-articles-marketing","tag-business","tag-business-strategy","tag-complete-marketing-systems","tag-diane-gail","tag-diane-and-gail","tag-diane-conklin","tag-entrepreneur","tag-gail-saseen","tag-opt-ins","tag-small-business","tag-small-business-owner","tag-squeeze-page"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=618"}],"version-history":[{"count":5,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/618\/revisions"}],"predecessor-version":[{"id":632,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/618\/revisions\/632"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}