{"id":6332,"date":"2021-12-16T10:00:10","date_gmt":"2021-12-16T15:00:10","guid":{"rendered":"https:\/\/www.completemarketingsystems.com\/cms\/?p=6332"},"modified":"2021-12-15T17:58:09","modified_gmt":"2021-12-15T22:58:09","slug":"how-people-buy","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/how-people-buy","title":{"rendered":"How People Buy\u2026 It\u2019s Not How You Might Think"},"content":{"rendered":"

In today\u2019s world, most people make big purchases based on how much it will be per month \u2013 I call this \u201chow much a month.\u201d<\/strong><\/p>\n

Some people pay for things all at once, but the majority of people buy based on what they can afford (or perceive they can afford \u2013 a topic for another time) each month.<\/p>\n

\"\"<\/p>\n

That\u2019s why it was so interesting when I got an email from Under Armour (an athletic clothing and gear company) this weekend with this photo in it.<\/p>\n

Each item, even though they\u2019re all under $70, has a note under the picture with an option to buy it in 4 payments.<\/strong><\/p>\n

There is no reference to how much it is if you just buy it outright. Just 4 payments<\/strong> of and a dollar amount (I added the red underline).<\/p>\n

Why is this significant?<\/p>\n

Under Armour has noticed a trend and is marketing specifically to that trend to increase sales.<\/strong><\/p>\n

Most people would look at a payment of $16.25 and think that\u2019s affordable<\/strong>\u2026 I like that item\u2026 I\u2019m going to get it \u2013 or something like that.<\/p>\n

That same person might look at it for $65 and think they don\u2019t want to spend $65 right now, or think it\u2019s not worth it, or some other justification not to buy it.<\/p>\n

But\u2026 $16! Why not!<\/strong><\/p>\n

The subject line on this email was \u201cPicks just for you: Time to put \u2018em to the test!\u201d<\/strong><\/em><\/p>\n

It got my attention and made me open it.<\/p>\n

And the items they had \u201cpicked for me\u201d were in fact items I might buy, they were for women, and the kinds of things I have looked at on their site before.<\/p>\n

This is smart marketing.<\/strong> Very smart.<\/p>\n

How can you use this in your business?<\/strong><\/p>\n

There are a lot of ways.<\/p>\n

By the way, if you want to see other examples of this, QVC is a great company to study, watch, and look at. They are completely sales oriented and there are a lot of lessons you can use in your business even if you watch for an hour.<\/p>\n

By the way, a great way to really learn about this is to buy something from these companies. Watch<\/strong> the process, observe<\/strong> what and how they do things, then see what you can apply to your business.<\/strong><\/p>\n

There will almost always be things you can apply and things you learn that you don\u2019t want to do or that don\u2019t apply to your business. Those are good lessons<\/strong> too.<\/p>\n

In case you\u2019re wondering, I didn\u2019t buy anything the Under Armour \u2013 not because it was all very appealing, and I did like what they were offering. I just don\u2019t need any more gear right now.<\/p>\n

What\u2019s your takeaway from this?<\/p>\n

To Your Success \u2013<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

In today\u2019s world, most people make big purchases based on how much it will be per month \u2013 I call this \u201chow much a month.\u201d Some people pay for things all at once, but the majority of people buy based on what they can afford (or perceive they can afford \u2013 a topic for another…<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[599],"tags":[29,13,10,30,708,1117,1116,726,137,1115],"class_list":["post-6332","post","type-post","status-publish","format-standard","hentry","category-business-general","tag-business","tag-complete-marketing-systems","tag-diane-conklin","tag-entrepreneur","tag-articles-marketing","tag-payment-plan","tag-payments","tag-pricing","tag-sales","tag-under-armour"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/6332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=6332"}],"version-history":[{"count":4,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/6332\/revisions"}],"predecessor-version":[{"id":6337,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/6332\/revisions\/6337"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=6332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=6332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=6332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}