![\"Want](\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2022\/02\/sales-funnel-4318480_1920.jpg\")
He needed more sales.<\/p>\nSam had a great program.<\/p>\n
Great products.<\/p>\n
He needed more sales.<\/p>\n
He was getting traffic.<\/p>\n
It wasn\u2019t converting.<\/p>\n
He couldn\u2019t understand why.<\/p>\n
So, we looked at the one simple report and the answer popped right out at me!<\/p>\n
His open rate was better than average\u2026<\/p>\n
That indicated to me that the email headlines were working to get the emails opened\u2026 good job!<\/p>\n
The problem was people weren\u2019t clicking on the links that lead to the sales page \u2013 that number was extremely low.<\/p>\n
Sam immediately wanted to start working on the entire \u201cfunnel\u201d. After all, it wasn\u2019t working right?<\/p>\n
Sam jumped to the same conclusion most people who don\u2019t fully understand funnels (or nurture sequences or whatever you\u2019re calling yours now \u2013 as the names change but it\u2019s the same thing) jump to.<\/p>\n
My Funnel is broken!<\/p>\n
Well\u2026<\/p>\n
We know at least part of its broken\u2026 maybe NOT the whole thing!<\/p>\n
Increasing the conversion of your marketing funnels isn\u2019t an all or nothing endeavor.<\/p>\n
You typically don\u2019t have to scrap the whole sequence when part of its not working.<\/p>\n
Sometimes you do, but it\u2019s not always the case. In my experience it\u2019s not even usually the case.<\/p>\n
Many times, one small tweak here or there can take a poor performing \u201cfunnel\u201d and turn it into one that performs well.<\/p>\n
Sometimes, it\u2019s changing a word or two, or a paragraph. Sometimes it\u2019s a slight change to the call to action.<\/p>\n
It just depends.<\/p>\n
In Sam\u2019s case we reworded the first two emails in the five-email funnel\/sequence and his numbers went from a 2-6% click through rate to a 25% click through rate.<\/p>\n
We\u2019re now working on making that even better.<\/p>\n
Things have turned around for Sam.<\/p>\n
The big myths people lock into related to funnels are\u2026<\/p>\n
MYTH #1:<\/strong> Once you build a funnel you can sit back and watch the cash roll in MYTH #2:<\/strong> You can have somebody \u201cbuild you a funnel\u201d and every piece of it is going to magically work. If you have somebody \u201cbuild your funnel\u201d, make sure part of the agreement is for them to come back and modify it if there are parts of it that aren\u2019t converting as well as you\u2019d like.<\/p>\n MYTH #3:<\/strong> There\u2019s a magic formula or software that will build your funnels for you and they will magically work, be successful and make you a boatload of money. Here\u2019s a bonus myth<\/strong> for you\u2026<\/p>\n Funnels don\u2019t have to be 954 emails long, or 79, or even 17! Sometimes a simple 3 to 7 step system will get you the best results. Other times you need more.<\/p>\n The answer is you want to test to see what\u2019s best for you and your conversions.<\/p>\n Have questions or need help with your marketing sequences or funnels? Reach out and let\u2019s chat. I\u2019ve been working with funnels since before we even called them that! I\u2019d love to help you make more money!<\/p>\n To Your Success \u2013<\/p>\n Sam had a great program. Great products. He needed more sales. He was getting traffic. It wasn\u2019t converting. He couldn\u2019t understand why. So, we looked at the one simple report and the answer popped right out at me! His open rate was better than average\u2026 That indicated to me that the email headlines were working…<\/p>\n
\nTRUTH:<\/strong> Funnels aren\u2019t a one and done kind of thing. You have to monitor them on a regular basis.<\/p>\n
\nTRUTH:<\/strong> Like anything else sometimes things work well the first time and sometimes it takes some modifying and tweaking. Pretty much every part of your business needs to be monitored, tested and modified.<\/p>\n
\nTRUTH:<\/strong> There\u2019s no magic anything! You\u2019re the magic! Even with software you still have to write the copy, load the emails into your system and monitor your results to maximum your investment.<\/p>\n![\"\"](\"https:\/\/www.completemarketingsystems.com\/cms\/wp-content\/uploads\/2018\/08\/dianesig.jpg\")
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