{"id":7086,"date":"2023-12-14T10:00:10","date_gmt":"2023-12-14T15:00:10","guid":{"rendered":"https:\/\/www.completemarketingsystems.com\/cms\/?p=7086"},"modified":"2023-12-12T11:11:43","modified_gmt":"2023-12-12T16:11:43","slug":"being-everything-to-everybody","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/being-everything-to-everybody","title":{"rendered":"Being Everything To Everybody\u2026"},"content":{"rendered":"

On my recent trip to the Biltmore, I spent some time walking through and browsing in downtown Asheville, NC.<\/p>\n

\"\"As I walked past this particular restaurant, that was empty, in the middle of the day on a Saturday, I saw this sign.<\/strong><\/p>\n

While I love acceptance and diversity and inclusion, the thought when I say this was \u201cmaybe if you weren\u2019t trying to be everything to everybody, you\u2019d have more business\u201d.<\/p>\n

Yes, that\u2019s a judgement on my part.<\/p>\n

And I understand what the sign was trying to do.<\/p>\n

From strictly a business perspective, one of the biggest mistakes people make is trying to be everything to everybody.<\/strong><\/p>\n

This happens because you\u2019re afraid to miss a client or a prospect.<\/p>\n

What actually happens when you\u2019re clear about your target market<\/strong> and who you serve is more of the right people<\/strong> want to do business with you.<\/p>\n

You can\u2019t be all things to all people.<\/strong> It just doesn\u2019t work. In any part of life\u2026 and especially not in business.<\/p>\n

Think about it\u2026 even socks are specialized<\/strong> these days. There are running socks, hiking socks, tennis socks, and more.<\/p>\n

Be who you are for.<\/strong> Shout it loudly so everyone knows and those in that category can easily find you.<\/p>\n

And don\u2019t wimp out<\/strong> and start with broadening your target until and unless you\u2019ve given it a real chance.<\/p>\n

By the way, if you market to women then be that. Don\u2019t say I\u2019m whatever it is for women\u2026 and a few cool men. That\u2019s wimping out. Those cool men will find you if your message resonates with them \u2013 even if you\u2019re only targeting women.<\/p>\n

It happens all the time!<\/p>\n

If you want to narrow down your target market<\/strong> and need some help, reply to this message and I\u2019ll send you my Target Market Checklist<\/strong>\u2026 at no charge.<\/p>\n

To Your Success \u2013<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

On my recent trip to the Biltmore, I spent some time walking through and browsing in downtown Asheville, NC. As I walked past this particular restaurant, that was empty, in the middle of the day on a Saturday, I saw this sign. While I love acceptance and diversity and inclusion, the thought when I say…<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[599,58],"tags":[29,196,13,10,30,708,59,45],"class_list":["post-7086","post","type-post","status-publish","format-standard","hentry","category-business-general","category-business-strategy","tag-business","tag-coaching","tag-complete-marketing-systems","tag-diane-conklin","tag-entrepreneur","tag-articles-marketing","tag-marketing-strategy","tag-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/7086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=7086"}],"version-history":[{"count":2,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/7086\/revisions"}],"predecessor-version":[{"id":7089,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/7086\/revisions\/7089"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=7086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=7086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=7086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}