{"id":7134,"date":"2024-02-15T10:00:16","date_gmt":"2024-02-15T15:00:16","guid":{"rendered":"https:\/\/www.completemarketingsystems.com\/cms\/?p=7134"},"modified":"2024-02-12T16:36:54","modified_gmt":"2024-02-12T21:36:54","slug":"super-sunday","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/super-sunday","title":{"rendered":"Super Sunday!!"},"content":{"rendered":"

There\u2019s a lot we could talk about regarding the big game that was played last Sunday.<\/span><\/p>\n

Yes, I\u2019m talking about the Super Bowl.\"\"<\/strong><\/span><\/p>\n

There was Taylor and Travis\u2026<\/span>
\nUsher and the halftime show\u2026<\/span>
\nReba singing the National Anthem\u2026<\/span>
\nBrock and Patrick\u2026<\/span>
\nAndy and Kyle\u2026<\/span>
\nAnd so much more!<\/span><\/p>\n

How about the commercials?<\/strong><\/span><\/p>\n

$7 million for 30 seconds!<\/span><\/p>\n

If you invest money in advertising and\/or marketing what\u2019s the one thing you want in return?<\/span><\/p>\n

For me, it\u2019s a measurable result.<\/strong> New clients,<\/strong> people to register for something, etc. But I want to know what my return<\/strong> is for every dollar spent.<\/span><\/p>\n

Now, admittedly television ads for big companies with a lot of money to invest it\u2019s a bit different.<\/span><\/p>\n

Here’s the question\u2026<\/span><\/p>\n

If you\u2019re investing in a Super Bowl ad don\u2019t you at least want people to remember the name of your company<\/strong> at the end of the day?<\/span><\/p>\n

I think so.<\/span><\/p>\n

And, with a few exceptions, most people don\u2019t remember even that just a few minutes after they saw the ad.<\/span><\/p>\n

People will probably remember the State Farm and Dunkin brands.<\/span><\/p>\n

Ask yourself this\u2026 what was my favorite commercial?<\/strong><\/span><\/p>\n

Then ask yourself\u2026 what company<\/strong> did the commercial represent?<\/span><\/p>\n

There were some touching and heart tugging commercials \u2013 like the ice skater whose grandfather missed her performance. (Kia)<\/span><\/p>\n

I saw somebody on social media ask what your favorite commercial was and none of the answers named the company.<\/strong> There were things like the \u201ccouch potato one was cute\u201d or \u201cthe one with Beyonce in it\u201d and things like that.<\/span><\/p>\n

For me\u2026 it was the Google Pixel 8.<\/strong> Their story of the man who was visually impaired and how he could take meaningful pictures with their phone was spot on. It was story based,<\/strong> and the story was related to the product<\/strong> they were advertising.<\/span><\/p>\n

The one I\u2019m still scratching my head over is the Squarespace ad. Aliens coming to earth\u2026 no idea what that had to do with anything.<\/span><\/p>\n

No matter what you liked or didn\u2019t like about last Sunday, the good news is the kind of marketing you should be doing isn\u2019t anything close to the ads run on Super Bowl Sunday.<\/span><\/p>\n

You should concentrate on a clear message,<\/strong> that speaks to your specific market,<\/strong> and putting it in the right media channel<\/strong> for your target to see.<\/span><\/p>\n

To Your Success \u2013<\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s a lot we could talk about regarding the big game that was played last Sunday. Yes, I\u2019m talking about the Super Bowl. There was Taylor and Travis\u2026 Usher and the halftime show\u2026 Reba singing the National Anthem\u2026 Brock and Patrick\u2026 Andy and Kyle\u2026 And so much more! How about the commercials? $7 million for…<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[599,58,32],"tags":[264,29,196,13,10,30,708,121,59,918,45,731,1261],"class_list":["post-7134","post","type-post","status-publish","format-standard","hentry","category-business-general","category-business-strategy","category-articles-marketing","tag-advertising","tag-business","tag-coaching","tag-complete-marketing-systems","tag-diane-conklin","tag-entrepreneur","tag-articles-marketing","tag-marketing-message","tag-marketing-strategy","tag-media","tag-strategy","tag-super-bowl","tag-super-bowl-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/7134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=7134"}],"version-history":[{"count":3,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/7134\/revisions"}],"predecessor-version":[{"id":7138,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/7134\/revisions\/7138"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=7134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=7134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=7134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}