{"id":718,"date":"2011-06-10T10:45:24","date_gmt":"2011-06-10T14:45:24","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=718"},"modified":"2011-06-10T10:45:24","modified_gmt":"2011-06-10T14:45:24","slug":"book-review-of-meatball-sundae-by-seth-godin","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/book-review-of-meatball-sundae-by-seth-godin","title":{"rendered":"Book Review of “Meatball Sundae” by Seth Godin"},"content":{"rendered":"

If you\u2019re like me, the thought that first might occur to you is that \u201cMeatball Sundae\u201d<\/em> is an odd name for a marketing book.\u00a0 Being a big Seth Godin fan, I was sure the book would be worth the read, and I was not disappointed. I don\u2019t think you will be either\u2026I highly recommend you get this book and have a pen or highlighter in your hand as you pour through it.
\n\"\"<\/a>\"\"<\/p>\n

The book is really about the changing trends in business and marketing particularly as the internet and social media have emerged as bigger players in this arena.\u00a0 In the new marketing our attention spans are shorter and we, as business owners and entrepreneurs, have to find different and better ways to interrupt people\u2019s lives to get our messages to them. And, the internet is the hardest way to interrupt people today. It\u2019s also slow and very expensive (this fact alone should make you want to read this book, if you haven\u2019t already).<\/p>\n

Also, our stories have to be shorter and more meaningful.\u00a0 What sets you apart from everyone else out there that\u2019s doing what you do?\u00a0 What\u2019s compelling about your story?<\/p>\n

One of the things I thought was most telling in the book was Seth\u2019s remarks about marketing. He says:<\/p>\n

\u201cMarketing has always been about discovering what people want and need, and telling them a story about how they can get it (from you).\u201d <\/em><\/p>\n

Seth Godin talks a lot in this book about serving your market, being available to them, and responding to them quickly.<\/p>\n

It\u2019s also very interesting to me, because I\u2019ve heard this theme a few times lately, that he says it\u2019s not in our nature to do what works. As a matter of fact he says we rarely do what works.<\/p>\n

I\u2019ve had many instances where this has proven to be very true. I recently had a struggling business man call me in need of help. His business was failing and after just a few simple questions, he revealed to me that he had a direct mail campaign that was pulling a 12:1 Return on Investment (ROI) but he has stopped running it. And, much to my surprise, nothing I said could convince him to start the campaign again to save his business.<\/p>\n

The middle section of this relatively small, quickly read book, discusses the 14 trends you, as a marketer and business owner, can\u2019t ignore as you grow your business now and in the coming years. And, those who follow and ride these trends will be the ones who are the most successful.<\/p>\n

On other very interesting aspect of this book is that you might just discover if you do the right things and do things right you might find some champions out there who do a lot to grow your company with no pay or compensation whatsoever.<\/p>\n

There are a lot of very interesting paradigm shifts that might take place inside you and your business after you read this little gem of a book.<\/p>\n

This is a definite must read on my list of books.<\/p>\n

Let me know what you think\u2026\u2026.<\/p>\n

Meatball Sundae: Is Your Marketing out of Sync?<\/a><\/strong><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re like me, the thought that first might occur to you is that \u201cMeatball Sundae\u201d is an odd name for a marketing book.\u00a0 Being a big Seth Godin fan, I was sure the book would be worth the read, and I was not disappointed. I don\u2019t think you will be either\u2026I highly recommend you…<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[120,116,29,118,13,10,30,12,115,117,708,59,112,114,113,119,63,44],"class_list":["post-718","post","type-post","status-publish","format-standard","hentry","category-articles-book-reviews","tag-abundance","tag-blogs","tag-business","tag-communication","tag-complete-marketing-systems","tag-diane-conklin","tag-entrepreneur","tag-gail-saseen","tag-internet","tag-internet-marketing","tag-articles-marketing","tag-marketing-strategy","tag-meatball-sundae","tag-new-marketing","tag-out-of-sync-marketing","tag-outsourcing","tag-seth-godin","tag-small-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=718"}],"version-history":[{"count":2,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/718\/revisions"}],"predecessor-version":[{"id":720,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/718\/revisions\/720"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}