{"id":737,"date":"2011-06-22T11:04:24","date_gmt":"2011-06-22T15:04:24","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=737"},"modified":"2011-06-21T11:20:03","modified_gmt":"2011-06-21T15:20:03","slug":"no-follow-up","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/no-follow-up","title":{"rendered":"No Follow-Up"},"content":{"rendered":"

\"\"<\/a>You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece.\u00a0 It doesn\u2019t matter how you made the sales, you\u2019re feeling pretty good about it.\u00a0 Most marketers think this is the end of the road, that their work is done.<\/p>\n

The smart marketers, like you, know this is just the beginning.\u00a0 This is where the fun starts.\u00a0 The real money is made after the initial sale, on the backend.\u00a0 Your follow-up system can decrease refunds by as much as 53% and increase backend sales 100 times, or more.<\/p>\n

Following up with your clients is an area of your business where systemization is essential, because it makes your life a lot easier.<\/p>\n

You should have a multi-step process, also known as a stick program, for following up with your clients after you make a sale.\u00a0 You might send them an unexpected bonus; have a staff member do a courtesy call, as a customer service gesture, just to check in with the new client; send them a thank you card; or send an email with a free download.<\/p>\n

It might be as simple as a customer service call after they receive their package to see if they have questions.\u00a0 On the other hand, your follow-up program might consist of five to seven steps, or more.\u00a0 You might send them out a thank you card for their order, then, a week later, you might do your customer service call to make sure they\u2019re happy, followed by the arrival of a box of cookies, after which a telemarketer might contact them to see if they would like to attend your upcoming seminar, and then they get your monthly newsletter.<\/p>\n

Your process might be simple or more complex.\u00a0 The more times you touch your new clients after they make their initial purchase, the less likely they are to cancel.<\/p>\n

Once you have the client on your mailing list, they should be getting regular communication from you \u2013 at least once a month.\u00a0 More communication will be necessary as you begin to market new programs and services, or have upcoming events you would like for them to attend.<\/p>\n

You should also have a follow-up system for your regular clients.\u00a0 People who are buying from you multiple times a year should also be followed up on.\u00a0 This is called relationship marketing.\u00a0 Everything you do in your bu\"\"<\/a>siness is either adding to or taking away from the relationship you have with your clients.\u00a0 The better your clients feel about that relationship, the more likely it is that they will buy the next product or service from you.<\/p>\n

Your clients must know, like and trust you.\u00a0 If they do, they will stay a client longer, buy more, refer more new clients, and freely give you great testimonials you can use in your marketing.<\/p>\n

Every program, every event, every sale you make, should have its own follow-up program, and your staff should know the steps to follow for each of those programs.\u00a0 If you have five to seven contacts or \u201ctouches\u201d with your clients after every program they invest in, after they register for your seminar, workshop, or teleseminar, and after they become a coaching member, your profits will skyrocket, and less and less people will refund and drop out.<\/p>\n

Taking the time to institute follow-up programs will increase your profits.\u00a0 Once you have the program in place it should take very little staff time, and none of your time.\u00a0 It will be one of those things that happens seamlessly in your business but that dramatically increases your profits.<\/p>\n","protected":false},"excerpt":{"rendered":"

You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece.\u00a0 It doesn\u2019t matter how you made the sales, you\u2019re feeling pretty good about it.\u00a0 Most marketers think this is the end of the road, that their work…<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[29,13,10,16,47,30,133,12,708,59,137,88,44,31,134,136,135],"class_list":["post-737","post","type-post","status-publish","format-standard","hentry","category-articles-marketing","tag-business","tag-complete-marketing-systems","tag-diane-conklin","tag-direct-mail","tag-direct-response-marketing","tag-entrepreneur","tag-follow-up-program","tag-gail-saseen","tag-articles-marketing","tag-marketing-strategy","tag-sales","tag-seminar","tag-small-business","tag-small-business-owner","tag-stick-program","tag-teleseminar","tag-workshop"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=737"}],"version-history":[{"count":2,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/737\/revisions"}],"predecessor-version":[{"id":741,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/737\/revisions\/741"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}