{"id":781,"date":"2011-07-08T14:28:50","date_gmt":"2011-07-08T18:28:50","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=781"},"modified":"2011-07-08T14:28:50","modified_gmt":"2011-07-08T18:28:50","slug":"book-review-of-make-em-laugh-take-their-money-by-dan-s-kennedy","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/book-review-of-make-em-laugh-take-their-money-by-dan-s-kennedy","title":{"rendered":"Book Review of “Make ‘Em Laugh & Take Their Money” by Dan S. Kennedy"},"content":{"rendered":"

\u201cMake \u2018Em Laugh & Take Their Money\u201d<\/em> by Dan S. Kennedy, is a book all about using humor in your marketing and your speaking.\u00a0 It is written in vintage Dan Kennedy style so if you don\u2019t like Dan, and the way he writes or speaks, you probably won\u2019t like this book either.<\/p>\n

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\nHowever, if you do like Dan, or can at least put up with him, you will get a lot of great information and usable tips on using humor from this book.<\/p>\n

The first thing Dan makes the distinction about is that the way we, as speakers, use comedy has to be very different than a stand-up comic. He is also quick to not there are a lot of lessons that can be learned from the stand-up comics and adapted for our use when we want to use humor from the platform \u2013 whether we\u2019re selling or giving a keynote speech.<\/p>\n

One statement Dan Kennedy makes is that what our jobs really are about on the platform is to encourage people because that\u2019s what we\u2019re all looking for. And, we can do that with humor as well.<\/p>\n

As I read this book, I very much felt like Dan Kennedy was sitting in the room with me, which in and of itself is funny to me.<\/p>\n

Here are a few of the keys Dan points out:<\/p>\n