{"id":788,"date":"2011-07-13T11:15:35","date_gmt":"2011-07-13T15:15:35","guid":{"rendered":"http:\/\/www.completemarketingsystems.com\/cms\/?p=788"},"modified":"2011-07-11T15:13:21","modified_gmt":"2011-07-11T19:13:21","slug":"information-marketing-and-%e2%80%9cthe-cave-man%e2%80%9d","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/information-marketing-and-%e2%80%9cthe-cave-man%e2%80%9d","title":{"rendered":"Information Marketing and \u201cThe Cave Man\u201d"},"content":{"rendered":"

Information Marketing has actually been around since the Stone Age.\u00a0 Think about it\u2026.<\/p>\n

The \u201cfirst man\u201d discovered that if he (or she) rounded the edges on a stone and rolled it, it would move much easier \"\"<\/a>than an object that has square corners or any corners at all.\u00a0 As this inventor worked on changing transportation forever by creating the first wheel, He (or She) improved the process over time to move objects and people from one place to another with less effort than ever before.\u00a0 This inventor, having perfected the wheel, quickly went back to his (or her) home \u2013 most probably a cave, and wrote down on the cave wall every step to making that wheel.\u00a0 If you followed that inventor\u2019s instructions you would learn how to make your very own wheel.<\/p>\n

Soon word got out about this invention and other people came from miles and miles away to discover how to make this wheel too. The inventor quickly realized that he could ask for 1 rabbit and 1 bird in exchange for reading the steps written on his (or her) cave wall.\u00a0 He made his wheel, wrote down the steps once and sold the steps helping others to work easier over and over again.<\/p>\n

It didn\u2019t take long and the \u201cfirst man\u201d had more than enough to eat, no longer had to hunt for food and enjoyed spending time resting in the middle of the afternoon when all of the other tribe members were working.<\/p>\n

With a little imagination my friend, this very well could have been the birth of the information marketing business.<\/p>\n

The Information Marketing Association defines Information Marketing as:<\/p>\n

\u201cIdentifying a responsive market with high interest in a particular group of topics and expertise, packaging information products and services matching that interest and devising ways to sell and deliver it\u201d.<\/p>\n

There has never been a better time to start an information marketing business or add information products as another income stream to your existing business.\u00a0 The good news is that it doesn\u2019t matter what type of business you\u2019re in (coaching, consulting, retail, products) there is a huge demand for information and literally no subject area is excluded.<\/p>\n

Today, there is almost an insatiable demand for information.\u00a0 People want information to provide shortcuts in the learning curve, to get ahead in business, to discover answers to every thinkable question, education, better sex, gardening, pet selection and issues, investing and thousands more.\u00a0 Actually, if you can articulate a question, there is someone \u2013 somewhere packaging an information product and selling a solution to that question.<\/p>\n

\"\"<\/a>Information might just be the perfect product for all businesses all the time.\u00a0 There are 3 general reasons that information can be perfect.\u00a0 First is that information is in very high demand.\u00a0 Google has a business based on information because one of the things Google does is it helps you find answers or solutions to your questions.\u00a0 People will pay top dollar for information when you have a product that solves a problem that they want saved.\u00a0 Therefore, products in high demand can demand a higher selling price.<\/p>\n

Second, is that information is rapidly consumed and people want and need more of it.\u00a0 That means there is always a market.\u00a0 Additionally, people that buy your products will most likely buy and buy again.<\/p>\n

Thirdly, is the reality that information is inexpensive and quick and easy to create, package and fulfill.\u00a0 \u00a0It\u2019s a \u201cno-brainer\u201d!<\/p>\n

Why add Information products to your business?\u00a0 There are so many reasons you\u2019d be astounded.\u00a0 Here are a few:<\/p>\n