{"id":8698,"date":"2026-09-29T10:00:00","date_gmt":"2026-09-29T14:00:00","guid":{"rendered":"https:\/\/www.completemarketingsystems.com\/cms\/?p=8698"},"modified":"2026-09-28T00:29:49","modified_gmt":"2026-09-28T04:29:49","slug":"change-the-route-not-the-destination","status":"publish","type":"post","link":"https:\/\/www.completemarketingsystems.com\/cms\/change-the-route-not-the-destination","title":{"rendered":"Change the Route, Not the Destination"},"content":{"rendered":"\n

The launch flopped, the email sequence didn\u2019t produce, you\u2019re working hard but not getting the results<\/strong> you want.<\/p>\n\n\n\n

And you hear that not so quiet voice say, Maybe this whole thing was a mistake.<\/em><\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

That voice is expensive.<\/strong><\/p>\n\n\n\n

I’ve watched it talk smart, capable business owners<\/strong> into doing things they shouldn\u2019t\u2026like quit.<\/p>\n\n\n\n

The campaign<\/strong> didn’t work the way you wanted it to, so you decided the offer is bad.<\/p>\n\n\n\n

The launch<\/strong> missed the numbers, so the program must not be viable.<\/p>\n\n\n\n

A marketing channel<\/strong> slowed down, so the whole business must be broken.<\/p>\n\n\n\n

That’s a reaction.<\/p>\n\n\n\n

You have to run your business on facts and responses, not emotions.<\/strong><\/p>\n\n\n\n

There’s always an alternative way to do something.<\/p>\n\n\n\n

Don\u2019t stubbornly keep doing things that aren\u2019t working.<\/p>\n\n\n\n

Separate the destination from the route.<\/p>\n\n\n\n

The destination may still be right.<\/strong><\/p>\n\n\n\n

The route needs to change.<\/strong><\/p>\n\n\n\n

Let’s say your goal is more predictable revenue.<\/strong><\/p>\n\n\n\n

You try a membership,<\/strong> and it doesn’t work.<\/p>\n\n\n\n

That doesn’t mean recurring revenue<\/strong> is wrong for your business. It\u2019s probably not. It\u2019s more than likely a very viable way to increase revenue.<\/p>\n\n\n\n

Maybe the membership was the wrong recurring model.<\/p>\n\n\n\n

Maybe a retainer makes more sense.<\/p>\n\n\n\n

Maybe ongoing implementation.<\/strong><\/p>\n\n\n\n

Maybe a continuity<\/strong> service.<\/p>\n\n\n\n

Same destination.<\/strong><\/p>\n\n\n\n

Different route.<\/strong><\/p>\n\n\n\n

Or maybe you want to reduce how much the business depends on your time.<\/p>\n\n\n\n

You build a course, and nobody buys it.<\/p>\n\n\n\n

That doesn’t mean leverage<\/strong> is impossible. And it certainly doesn\u2019t mean courses are dead \u2013 like I recently heard a well-known marketer say.<\/p>\n\n\n\n

Maybe your clients don’t want self-study.<\/p>\n\n\n\n

Maybe they want group support.<\/strong><\/p>\n\n\n\n

Maybe they want your strategy plus team implementation.<\/strong><\/p>\n\n\n\n

Again, same destination.<\/strong><\/p>\n\n\n\n

Different route.<\/strong><\/p>\n\n\n\n

This is problem solving.<\/p>\n\n\n\n

Too many people get emotionally attached<\/strong> to the tactic or outcome.<\/p>\n\n\n\n

They decide the one thing they commit to has<\/em> to work.<\/p>\n\n\n\n

That rarely happens.<\/p>\n\n\n\n

The business result is the destination. Not the result of one particular thing.<\/strong><\/p>\n\n\n\n

What if you had permission to change routes.<\/p>\n\n\n\n

Test.
Measure.
Learn.
Adjust.<\/p>\n\n\n\n

Maybe the first idea works beautifully. Great.<\/p>\n\n\n\n

Maybe it doesn’t. That’s information.<\/p>\n\n\n\n

You then need to ask a few critically important questions. And let the answers help you design the next route.<\/strong><\/p>\n\n\n\n

Not every road gets you where you want to go.<\/p>\n\n\n\n

But one closed road doesn’t mean the destination disappeared.<\/p>\n\n\n\n

If the goal still makes sense, find another way<\/strong> there.<\/p>\n\n\n\n

Just don’t throw away a good destination because the first way you tried to reach it didn’t work. (You\u2019ve heard the expression don\u2019t throw the baby out with the bathwater\u2026it applies here).<\/p>\n\n\n\n

Remodel the route.<\/strong><\/p>\n\n\n\n

If this sounds familiar, you\u2019re not alone. I\u2019m hearing a lot of this right now. And I\u2019ve helped solve it for 7 business owners in the last 90 days. Are you feeling like this too?<\/p>\n\n\n\n

To Your Success \u2013<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

The launch flopped, the email sequence didn\u2019t produce, you\u2019re working hard but not getting the results you want. And you hear that not so quiet voice say, Maybe this whole thing was a mistake. That voice is expensive. I’ve watched it talk smart, capable business owners into doing things they shouldn\u2019t\u2026like quit. The campaign didn’t…<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[599,58],"tags":[709,13,10,30,708,216,59,1385,44],"class_list":["post-8698","post","type-post","status-publish","format-standard","hentry","category-business-general","category-business-strategy","tag-business-strategy","tag-complete-marketing-systems","tag-diane-conklin","tag-entrepreneur","tag-articles-marketing","tag-marketing-plan","tag-marketing-strategy","tag-rapid-revenue-remodel","tag-small-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/8698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/comments?post=8698"}],"version-history":[{"count":1,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/8698\/revisions"}],"predecessor-version":[{"id":8700,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/posts\/8698\/revisions\/8700"}],"wp:attachment":[{"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/media?parent=8698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/categories?post=8698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.completemarketingsystems.com\/cms\/wp-json\/wp\/v2\/tags?post=8698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}