Marketing is one of the most powerful tools you have in your business. Once you can begin to think of every aspect of your business as a form of marketing, you begin to think like a marketer instead of just a business owner. Your brand, your logo, your colors, your personal style and the way…
Strategy is a term that gets thrown around a lot in business, especially when it comes to marketing. Sometimes we use the word to the point of forgetting what it really means to have strategy in your business. Strategy is much more than what you’re doing. Strategy is about knowing why you’re doing what you’re…
There’s a lot of talk these days about being authentic, especially as it relates to your business. The question is: what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to, because it’s just them being authentic. Everyone’s talking about it in different ways…
Every year for the past 12 or 15 years I have taken a Friday off in the middle of December and spent the day with my best friend in Atlanta doing some Christmas shopping. We always have a great time, being silly and having fun, while getting the majority of our shopping done for the…
Marketing to the general public can produce income and give you a good financial life. Marketing to a niche can make you very wealthy. Digging deep into a niche can make you wealthy beyond your wildest dreams – like money raining from the sky kind of wealthy. If that’s the kind of wealthy you’re looking…
If you own a business of any kind, you should be using direct response marketing as your primary means of advertising. Most of what you see in everyday advertising is what is referred to as image advertising. In other words, all the advertising does is bring brand or store name recognition. The problem with this…
Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all know can’t really…
Part of the holiday season is about giving and receiving gifts. Most of us like doing both – giving and receiving, whether we admit it or not. And, when we give gifts, we certainly want to be sure that the recipient knows it came from us. During this past holiday season I found one particular…
You’ve seen the guy on stage spinning the plates. He starts at one end and gets a plate spinning, then moves to the next plate, and the next, until he gets to the end of the line of plates. The hope is that when he gets the last plate up and spinning, all of the…
Many people think business is a lot like gambling, because they think in order for someone to be successful in business, whether it is information marketing or if you have a brick and mortar kind of business, an insurance company, or a dry cleaner, or any kind of service you do or any kind of…
