“Learning How To Avoid The Gap” by Dan Sullivan is a small, quickly read book packed with powerful strategies (and by now you know how much I like strategy). At only 30 pages, I’m not sure it should even count as having read a book, but the information packed inside of it certainly does. The…
You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece. It doesn’t matter how you made the sales, you’re feeling pretty good about it. Most marketers think this is the end of the road, that their work…
Your Business Spaceship, “MSS Info-preneur,” Is Ready To Blast Off! What Would Happen If You Fell Into One Of The 10 Most Common Marketing Black Holes? Imagine that you get into your 2011 model “marketing spaceship,” named “MSS Info-preneur” and you point it straight at the million dollar solar-mass black hole, in the center of…
Are You Sending Messages About Cats To Dog Lovers? I received a gardening magazine and a chef magazine in the mail the other day. I have no idea why. I grew up on a farm so I pulled weeds and did yard work more than the average person. Now don’t get me wrong, I love…
If you’re like me, the thought that first might occur to you is that “Meatball Sundae” is an odd name for a marketing book. Being a big Seth Godin fan, I was sure the book would be worth the read, and I was not disappointed. I don’t think you will be either…I highly recommend you…
Sometimes we can’t see the forest for the trees. I am always amazed when I see a client, marketer, or entrepreneur stop doing what’s working. And, sometimes I even begin to twitch when they give me the reason they stopped. I got a frantic call from an associate not too long ago. He was in…
If you own a business of any kind, you should be using direct response marketing as your primary means of advertising. Most of what you see in everyday advertising is what is referred to as image advertising. In other words, all the advertising does is bring brand or store name recognition. The problem with this…
“Leaving Microsoft to Change the World” by John Wood, the founder of Room To Read is an amazing story, journey and is very inspirational to any of us who want to make a real difference in the world in a philanthropic way. The subtitle, “An Entrepreneur’s Odyssey to Educate the World’s Children” is truly what…
You’ve seen the guy on stage spinning the plates. He starts at one end and gets a plate spinning, then moves to the next plate, and the next, until he gets to the end of the line of plates. The hope is that when he gets the last plate up and spinning, all of the…
This is a small book of only about 85 pages, so it’s a pretty quick read. I’m not a fast reader by any stretch of the imagination, and it doesn’t help my reading speed that I always read with a red pen and yellow highlighter in hand. Even at my speed, I finished the book…
