It’s easy to have ideas. It’s harder to implement and execute to accomplish something toward making those ideas count. As business owners counting means your ideas make money. Discover how to go from ideas to implementation… As we approach the holidays, it’s easy to become complacent and sit back a little bit – using the…
I was out with a friend the other day and she had something sent to Walmart instead of to her home, so we stopped by to pick it up while we were out doing other things. We had to go to the product pick-up area in the back of the store and when we got…
Does your passion ever get confused with anger or just get misjudged? It’s happened to most of us at one time or another in our lives or our business dealings. Here’s one I’m passionate about – problem solving and using your critical thinking skills to grow your business… Ask yourself this…What can you learn from…
Are there things in your business that you ignore, turn away from, and just don’t want to acknowledge? Maybe it’s because you don’t like to do them, or maybe it’s because you’re afraid of what you’ll see. Either way, they’re still there, and ignoring them isn’t the answer. One of the biggest things business owners…
One of the biggest concerns for many business owners is how to be authentic in their marketing. You want results from your marketing, but you also want to avoid the in your face or the hard core marketing approach. You also want to avoid the negativity based marketing that relies on bashing others to make…
Marketing is one of the most powerful tools you have in your business. Once you can begin to think of every aspect of your business as a form of marketing, you begin to think like a marketer instead of just a business owner. Your brand, your logo, your colors, your personal style and the way…
If you own a business of any kind, you should be using direct response marketing as your primary means of advertising. Most of what you see in everyday advertising is what is referred to as image advertising. In other words, all the advertising does is bring brand or store name recognition. The problem with this…
Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all know can’t really…
Part of the holiday season is about giving and receiving gifts. Most of us like doing both – giving and receiving, whether we admit it or not. And, when we give gifts, we certainly want to be sure that the recipient knows it came from us. During this past holiday season I found one particular…
You’ve seen the guy on stage spinning the plates. He starts at one end and gets a plate spinning, then moves to the next plate, and the next, until he gets to the end of the line of plates. The hope is that when he gets the last plate up and spinning, all of the…
