The bottom line is if your business/strategic/marketing plan isn’t written down, your staff isn’t going to know what to do. People don’t pick things up through “Osmosis”. I’ve been in situations, where the business owner was not reachable. Staff members had decisions that had to be made, but because there wasn’t a written plan, the…
Holidays happen nearly every day and not just near the end of the year. Every month, week and day there seems to some sort of “National Blah Blah Day” celebration for some historic event or organization. There is a growing collection of celebrations with each passing year. Knowing this is very helpful to you the…
Paul Zane Pilzer is one of my favorite authors and I have read every one of his books. This might strike you as odd, especially if you know that Paul Zane Pilzer is an economist (and they are usually boring, full of bad news, and stuffy). Paul Zane Pilzer is anything but any of those…
The easiest way to keep in touch with your client base, that’s prospects and buyers is to use an electronic newsletter or Ezine. Brick and mortar businesses of all kinds can also benefit from an online newsletter or Ezine. Why an Ezine? Generally, is free to deliver, only costs in your time or your assistant’s…
NOW is a great time to be thinking of what’s next? in terms of strategic planning and building you marketing plan(s) for the next year. Have you met your goals for this year? Do you consider this year a success or simply – OK – successful but could have been better? What is pulling you…
par·a·digm 1. One that serves as a pattern or model. 2. A set or list of all the inflectional forms of a word or of one of its grammatical categories: the paradigm of an irregular verb. 3. A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community…
The book “Ignore Everybody And 39 Other Keys to Creativity” by Hugh MacLeod, is an interesting book about many of life’s topics. I’m not sure who recommended this book to me but it was a quick, fun read with some great points. In “Ignore Everybody And 39 Other Keys to Creativity” there really are 40…
Understand the Benefits of Building an Opt-In List When it comes to marketing on the Internet, there’s no better way to virtually guarantee your success than by building a loyal and targeted database of Opt-In subscribers. Once you have a list… you own it! Nobody can take it away from you. There aren’t too many…
Many people think business is a lot like gambling, because they think in order for someone to be successful in business, whether it is information marketing or if you have a brick and mortar kind of business, an insurance company, or a dry cleaner, or any kind of service you do or any kind of…
It’s pretty much understood among those currently on social media that pretty much every business needs to have a presence there in today’s world. However, you might be surprised to find out, especially is you are active on social media, and have been for awhile, there are still people every single day, who are joining…
