Many people think business is a lot like gambling, because they think in order for someone to be successful in business, whether it is information marketing or if you have a brick and mortar kind of business, an insurance company, or a dry cleaner, or any kind of service you do or any kind of…
In “Love Is The Killer App,” Tim Sanders talks about a topic we, as small business owners and entrepreneurs don’t hear about very often and talk about even less…love, related to business. (if it makes you more comfortable, you can substitute the word caring, charity or compassion for love.) Tim defines love in business as…
Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about, and utilize, strategy, in our business, and for our clients as well. So many things revolve around marketing and business strategy. Tactics has a negative connotation,…
I’m sure my friend and business associate was trying to tell me something when she recommended Cheryl Richardson’s book “Take Time For Your Life: A 7-Step Program for Creating the Life You Want” to me. Like a lot of entrepreneurs and small business owners, I have a tendency to put work in front of almost…
List segmentation is a very smart marketing strategy. When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…
Live events can change the life of your business. For many promoters, small business owners, entrepreneurs, and information marketers, starting and running successful events has been the thing that’s catapulted their income from six figures to seven figures. It might also be yours, or you might already be running successful events – either way, there…
A squeeze page, also known as a landing page, is a single paged website that is designed for one reason and one reason only…and that is to get a prospect to leave their name and/or email address in exchange for something, some offer, you made them and they want. For you, the purpose of the…
“The Dan Sullivan Question” by Dan Sullivan of Strategic Coach is another small, quickly read book packed with one really powerful strategy that has an amazing impact in the short time I have been using it. Dan talks about what he refers to as ‘The D.O.S. Conversation’ which consists of a few questions you ask…
Entrepreneurial-ship is lonely specially, if you work from home. Working from home does have advantages no doubt about it. You can work in whatever attire you choose no makeup, eat whenever you please, sleep whenever you want to, etc. There are also many distractions. If you are a procrastinator, you can always find something in…
Are you a ravenous student who just can’t seem to get enough books, tapes and courses in your niche, field, or in some topic area that makes a big difference in your business? Or, is the idea of reading a book, listening to an educational CD or DVD, or going to a seminar or workshop,…
