Do you ever feel bored in your business? Do you ever just have a hard time concentrating and getting to the mounds of work you have to do? Do you ever get a little feeling of resentment that seems to build a little more each week because you aren’t quite where you want to be…
Direct Mail, one of the media used by direct response marketers, has been around for a long time. Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it. How many days have you gone to the mail box and not found it full…
Do you ever get stuck in your business? Not sure what the next thing is, what the next service is you want to offer, what the next product or products need to be, or when the next marketing sequence needs to go out? It happens to all of us. Here’s the thing to think about….
Paul Zane Pilzer is one of my favorite authors and I have read every one of his books. This might strike you as odd, especially if you know that Paul Zane Pilzer is an economist (and they are usually boring, full of bad news, and stuffy). Paul Zane Pilzer is anything but any of those…
NOW is a great time to be thinking of what’s next? in terms of strategic planning and building you marketing plan(s) for the next year. Have you met your goals for this year? Do you consider this year a success or simply – OK – successful but could have been better? What is pulling you…
par·a·digm 1. One that serves as a pattern or model. 2. A set or list of all the inflectional forms of a word or of one of its grammatical categories: the paradigm of an irregular verb. 3. A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community…
Understand the Benefits of Building an Opt-In List When it comes to marketing on the Internet, there’s no better way to virtually guarantee your success than by building a loyal and targeted database of Opt-In subscribers. Once you have a list… you own it! Nobody can take it away from you. There aren’t too many…
Many people think business is a lot like gambling, because they think in order for someone to be successful in business, whether it is information marketing or if you have a brick and mortar kind of business, an insurance company, or a dry cleaner, or any kind of service you do or any kind of…
In “Love Is The Killer App,” Tim Sanders talks about a topic we, as small business owners and entrepreneurs don’t hear about very often and talk about even less…love, related to business. (if it makes you more comfortable, you can substitute the word caring, charity or compassion for love.) Tim defines love in business as…
Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about, and utilize, strategy, in our business, and for our clients as well. So many things revolve around marketing and business strategy. Tactics has a negative connotation,…
