Strategic planning is essential to the success of any business. You have to look at strategic planning from a global perspective. That means the big picture – not minute details, but, its direction and scope. You start by thinking about your ultimate monetary goals for the year, product development goals, and workshop/teleseminar goals and more…
Marketing to the general public can produce income and give you a good financial life. Marketing to a niche can make you very wealthy. And, digging deep into a niche can make you wealthy beyond your wildest dreams – like money raining from the sky kind of wealthy. Instead of marketing your weight loss product,…
Your business goes as you go. If you spend all your time working in your business, your business will not grow, because you aren’t taking the time to think about its growth and how you want to market your business. The one thing in your business you need to have a handle on, and be…
You are probably reading the title of this article and thinking, “Marketing is the last thing on my mind.” Times are tough. Many companies are eliminating jobs in the thousands, people are struggling to pay bills, and therefore consumer spending has decreased. The news is dismal. Don’t believe it! As a small business owner, I…
One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. That might sound odd because it seems obvious that you need people to run your business systems. And, you are absolutely correct you do need people…
Wow, 384 pages of relatively small print. This was a good book, filled with a lot of great consulting tips, strategies, and advice on topics I hadn’t even imagined. That said, I have to tell you I thought I might never finish it, but I did…over time. It’s not so much the size of the…
Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probable many other business owners who…
Many marketers and business owners understand Branding from the standpoint of other people’s businesses. From a surface point of view if you will. Say, McDonalds – Burger King – Coca Cola and Pepsi. For the business owner and marketer it can sometimes be very difficult to Brand your business and make yourself stand out amongst…
Many entrepreneurs think of themselves as spontaneous people. Get an idea, act on it, and it will automatically become an overnight success. Unfortunately, it doesn’t usually happen that way. And, it probably won’t happen that way for you. Despite what you may have heard, most “overnight successes” took a lot of hard work and planning. …
So, you may be asking why in the world would a marketing and business strategist be reading and talking about a relationship book. Well, it’s really because there are all kinds of subjects that fascinate and intrigue me, but also because relationships are relationships to some degree and the more you know about people, how…
