We could easily spend days talking about the masterful marketing techniques of the cruise industry. If you’ve never been on a cruise and you get the chance, you should take it. There are great marketing and business lessons to be learned on cruises. Just watching and paying attention to how they market everything and thinking…
It’s easy to make costly mistakes at your live events. Most time, you make these mistakes and you’re not even aware that they might be costing you money…and probably some goodwill with your attendees. Recently, an event promoter asked for the volume of the music to be really cranked up during break. The idea was…
One of the easiest ways to attract ideal clients and prospects is a really simple thing that will make you stand out to people who would be interested in doing business with you. It’s talking about what you believe. While that might sound strange, it’s something every person in business should be thinking about. What…
When it comes to list building most small business owner aren’t ever really satisfied with their results and most wonder if they could do a better job of attracting ideal clients to their list. It’s often said that the person with the largest list has the biggest business. The person with the biggest list doesn’t…
Does your marketing strategy include an integrated plan? You have a variety of ways to market your business – including advertising, direct mail, social media, email marketing – just to name a few. All of these enable you to reach out to your clients to let them know what’s going on in your business and…
Are you using social media in your business? Not are you using Facebook or Twitter and going on there while you’re at work and playing games or making random posts. The question is: are you using social media to build your business and to increase your profits? You absolutely can make money with social media…
One of the biggest concerns for many business owners is how to be authentic in their marketing. You want results from your marketing, but you also want to avoid the in your face or the hard core marketing approach. You also want to avoid the negativity based marketing that relies on bashing others to make…
Marketing is one of the most powerful tools you have in your business. Once you can begin to think of every aspect of your business as a form of marketing, you begin to think like a marketer instead of just a business owner. Your brand, your logo, your colors, your personal style and the way…
Strategy is a term that gets thrown around a lot in business, especially when it comes to marketing. Sometimes we use the word to the point of forgetting what it really means to have strategy in your business. Strategy is much more than what you’re doing. Strategy is about knowing why you’re doing what you’re…
There’s a lot of talk these days about being authentic, especially as it relates to your business. The question is: what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to, because it’s just them being authentic. Everyone’s talking about it in different ways…
