Does your marketing strategy include an integrated plan? You have a variety of ways to market your business – including advertising, direct mail, social media, email marketing – just to name a few. All of these enable you to reach out to your clients to let them know what’s going on in your business and…
Are you using social media in your business? Not are you using Facebook or Twitter and going on there while you’re at work and playing games or making random posts. The question is: are you using social media to build your business and to increase your profits? You absolutely can make money with social media…
One of the biggest concerns for many business owners is how to be authentic in their marketing. You want results from your marketing, but you also want to avoid the in your face or the hard core marketing approach. You also want to avoid the negativity based marketing that relies on bashing others to make…
Marketing is one of the most powerful tools you have in your business. Once you can begin to think of every aspect of your business as a form of marketing, you begin to think like a marketer instead of just a business owner. Your brand, your logo, your colors, your personal style and the way…
Strategy is a term that gets thrown around a lot in business, especially when it comes to marketing. Sometimes we use the word to the point of forgetting what it really means to have strategy in your business. Strategy is much more than what you’re doing. Strategy is about knowing why you’re doing what you’re…
There’s a lot of talk these days about being authentic, especially as it relates to your business. The question is: what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to, because it’s just them being authentic. Everyone’s talking about it in different ways…
Every year for the past 12 or 15 years I have taken a Friday off in the middle of December and spent the day with my best friend in Atlanta doing some Christmas shopping. We always have a great time, being silly and having fun, while getting the majority of our shopping done for the…
Marketing to the general public can produce income and give you a good financial life. Marketing to a niche can make you very wealthy. Digging deep into a niche can make you wealthy beyond your wildest dreams – like money raining from the sky kind of wealthy. If that’s the kind of wealthy you’re looking…
If you own a business of any kind, you should be using direct response marketing as your primary means of advertising. Most of what you see in everyday advertising is what is referred to as image advertising. In other words, all the advertising does is bring brand or store name recognition. The problem with this…
Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all know can’t really…
