Without a doubt, advancements to technology have certainly opened the doors to new methods of marketing. With so many options in the way of digital marketing some of us may find ourselves asking if direct mail is an old, outdated marketing method. The answer is no. Absolutely not! Using good direct response marketing techniques and…
Do you ever start your day and before you know it, it’s just gone? Time is gone and you can’t figure out where your day went. You’re looking at what you’ve accomplished and the only answer you can come up with is… nothing at all. Have you taken the time to think about what’s happening?…
Recently, I’ve had a lot of people saying things to me like “Oh, Diane, you’re so lucky” or “How do you know all these famous people, and how do they know you?” or “Opportunities seem to fall in your lap, how does that happen for you?” Well, it was suggested to me that I share…
It’s pretty much understood among those currently on social media that pretty much every business needs to have a presence there in today’s world. However, you might be surprised to find out, especially if you are active on social media, and have been for awhile, there are still people every single day, who are joining…
Do you ever feel like an alien? I’m not talking about the kind that’s green, from another planet and oozes nasty fluids. I’m talking about the feeling you get when you feel like you’re the only one who cares that the store clerk is having a personal conversation with her co-worker, while staring right at…
Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about and utilize strategy in our business and for our clients as well. So many things revolve around marketing and business strategy. Tactics has a negative connotation,…
We could easily spend days talking about the masterful marketing techniques of the cruise industry. If you’ve never been on a cruise and you get the chance, you should take it. There are great marketing and business lessons to be learned on cruises. Just watching and paying attention to how they market everything and thinking…
It’s easy to make costly mistakes at your live events. Most time, you make these mistakes and you’re not even aware that they might be costing you money…and probably some goodwill with your attendees. Recently, an event promoter asked for the volume of the music to be really cranked up during break. The idea was…
One of the easiest ways to attract ideal clients and prospects is a really simple thing that will make you stand out to people who would be interested in doing business with you. It’s talking about what you believe. While that might sound strange, it’s something every person in business should be thinking about. What…
When it comes to list building most small business owner aren’t ever really satisfied with their results and most wonder if they could do a better job of attracting ideal clients to their list. It’s often said that the person with the largest list has the biggest business. The person with the biggest list doesn’t…
