A common struggle among my clients is how to be adequately compensated for their work. Charging too little leads to frustration and insufficient profits. Charging too much fails to attract enough clients. How do you find the sweet spot that best reflects what your services or products are worth? After 20 years as a business…
Maybe you’ve done some online or offline research, or just a general observation, and noticed there are a lot of businesses out there. And, maybe you’ve noticed some, or maybe many of those businesses are just like yours. Does this worry you? If you’re doing things in your business that set you apart, you really…
A lot of times we equate our doings in our businesses to gambling. If you’re one of the people that thinks this way, you might want to reconsider! Save your gambling for Las Vegas. If you feel like you’re gambling with your business, it’s because you haven’t invested in the proper planning and strategy you…
Can you think of anything in this world that’s absolutely perfect? If you can, it’s probably doubtful that it’s man-made. Are you making the mistake of treating yourself, or your business as if it has to be perfect? If you are you really need to stop. Too often, you strive to achieve perfection in yourself…
When it comes to putting out new things, whether it’s a new marketing campaign, a product, a teleseminar, or webinar or anything for your business, you have to understand that you can’t just put out one message. People need to see and hear about your something new more than once. As a matter of fact,…
Marketing and technology today really leans on social media heavily as one of the media that’s getting used a lot. It seems like every day a new social site pops up, and it quickly becomes a hit, so we feel like we have to get in on it, start using it and taking advantage of…
Do you ever think about the ripple effect of your actions or the actions of your business? In the image of the ripple effect, you have a pebble or a small stone, and that pebble is falling into this big source of water – maybe it’s a pond, or a lake, or maybe an ocean….
When you go to the movies, you buy a ticket, maybe some popcorn and a drink. When you go to get your haircut, you pay for the haircut and maybe you leave a tip for the hairdresser. When you need to go somewhere, you pay to put gas in your car. So with all these…
As an established business owner, you have a good idea what you need for success- systems for customer care, service/product management, cash flow, marketing and team communication. You know you need it. But guess what is missing? Enough hours in the day to actually DO what you know needs to be done to run an…
Have you spent any time lately considering the pull-marketing strategy you’re using to attract ideal clients to you? Pull-marketing strategies go beyond turning on your open for business sign, setting up your website and hoping that people find you. That’s the hope and pray method of marketing, and it doesn’t work (except in the movies)….
