Do you see your clients? Do they see you? Those may seem like strange questions, but when you really think about it, they really aren’t. Do you see your clients where they are or do you see them where they could be? Do you see your clients beyond the here and now and in a…
It’s not uncommon to find that as businesses grow they have a tendency to lose sight of the very things that made them who they are. That thing is the relationships the business has built and maintains with its list – the people on your list who have contributed to our success. Your clients! People…
Often times it may seem like you have a lot of work to do in your business, from writing newsletters, emails, articles and blogs, to generating audios and videos for distribution. Because we want to reach out to our customers in every way imaginable, we sometimes forget how easily we can turn one product into…
The question that comes up a lot regarding events is do I or do I not give attendees a schedule? The question to answer is why would you not give a schedule out? Is there a valid reason why you don’t want your attendees to know what is coming up next and what to expect…
So, you have your business up and running. You have some products and services set up to offer to clients and prospects. Sometimes this is the part where you might begin to feel a little stuck, because you begin to wonder how to set your prices. Maybe you have a business where prices are already…
It’s never easy, in life or in business – making decisions. There is no magic formula or magic crystal ball that can show you the results of your decision before you make them. So how do you know when you’re making the right decision, or even good decisions? As a business owner, you know how…
What does it mean that somebody provides done-for-you services? It can mean a lot of things but essentially it means you hire somebody to take care of developing things like newsletters, fliers, ezines, marketing plans and other things like that, that help you get your business done. If you have a company that does this,…
Sometimes when we get into business, we know what our products are going to be and we have a firm hold on our price points, but we don’t necessarily have all the necessary knowledge or skills to put it all together to get people to buy. Having a sales process is an important factor in…
A question all business owners should ask themselves, especially if they do their own marketing, is this – is my marketing manipulative or influential? In order for you to make that distinction, you have to know the difference between the two. Take a minute to think about what your business provides for people. Are you…
Have you ever found yourself faced with some new insights in your life, or a new theme in your life or just found yourself struggling? We all have, and I’m no different. Several months ago, I was struggling – going through a difficult time in my life, as many of us do at times –…
