Have you heard people say that long sales letters don’t work? Some people claim they’d never read one. It’s always interesting when people say that. What’s the right answer? The right answer is we’ll read things we’re interested in – a book or a sales letter. You might not watch a video if it’s boring,…
Thinking about your business the same way you think about your health may seem like a strange analogy , or even illogical, but when you really break it down and think about it, there are a lot of similarities. When you implement an exercise program, whether you’re just starting out or have been exercising for…
You hear a lot of talk about the importance of building your list. Your list is made up of all your potential customers, and all the people who have invested in your business. You can go out and buy a list, as well – that’s up to you. However, one great way to get people…
When did the word marketing become such a bad term? When was it that marketing became associated with manipulation and the idea of making people do something they don’t want to do? As a business owner, you should be in love with marketing, because it’s a tool – a tool that allows you to get…
One of the problems with business in general, Information marketing, and some niche businesses, is that everybody’s fishing in the same pond. So, what’s the best way to grow your business even with heavy competition? Let’s say your business universe has 100,000 people in it, and everybody’s going after that same 100,000 people, because everybody’s…
Hosting live events is something most people do at some point in their business, especially if you’re an Information Marketer, and for many people it’s one of the ways to catapult your income. If you have a small client list, but you want to do an event remember it’s okay to start with smaller events. …
Are you and your business more like a fire hose or a dripping faucet? As marketers and business owners, we sometimes want to give everything we know to our clients, as soon as they come to us. That’s being the fire hose. You have all this information in your head, that you have accumulated over…
How do you make money with live streaming at your events? There is certainly money to be made with live streaming at your events, if you do it right. The first thing you need to do is decide if you’re going to live stream your event. Now, there are some advantages and some disadvantages to…
Are you vanilla? Do you just blend in with the crowd? Are you just one of many doing the same thing over and over again? Or do you stand out? Do you have something that really grabs people’s attention? Do you wow people? Sometimes it’s the silly stuff that will make you stand out, but…
More and more, people are going to school and getting degrees, and learning new things. Now, there’s no doubt they may be able to teach you something you didn’t already know, but does that automatically make them a guru? This is a question that comes up a lot in marketing and business. What makes a…
