The concept of upselling is certainly not a new idea. The goal of upselling is to increase your profit. A great example of this is carried out by the cruise lines, specifically Carnival Cruise Lines. During a recent booking experience, a repeat customer mentioned how much they loved having a room with a balcony. Unfortunately,…
Would you like to see better response rates from your marketing? The number one thing to always look at is your headline. Now this could be any marketing. It could be direct mail, it could be your email marketing, or it could be in your sales letters. Anywhere you’re using a headline or a sub-headline,…
Video is the HOT new marketing medium and its popularity will continue to rise. People get to see you and connect with you on a deeper level than they do in print. It’s much easier for many people to build a relationship through video. Furthermore, video is a lot more FUN to create, than say…a…
Do you have a map? Not a map to get down the road. Not a GPS that talks to you and tells you which way to turn, but a marketing plan. Do you have a Marketing Automation Plan or MAP? Not having a MAP is the reason so many people think of marketing as troublesome. …
To put it simply, no one likes having to write checks…to spend or invest money. Writing checks means money is leaving your account, and no one likes money leaving their account. However, it becomes a little easier when you know the money is being well invested and, two, that you’ll be making the money back…
How do you make decisions? How do you make decisions in your business? Here is a philosophy that will serve you very well if you apply and use it… Say yes and figure out the details later. It’s also important to plan, but for most people if you apply say yes and figure out the…
It’s the end of your business day. That’s enough work for one day, and you’re turning off the lights in your office or your shop. You’re going home. Do you feel fulfilled? Do you feel as though you accomplished everything you wanted to do today? Or are you really not sure if you accomplished anything?…
A common struggle among my clients is how to be adequately compensated for their work. Charging too little leads to frustration and insufficient profits. Charging too much fails to attract enough clients. How do you find the sweet spot that best reflects what your services or products are worth? After 20 years as a business…
Maybe you’ve done some online or offline research, or just a general observation, and noticed there are a lot of businesses out there. And, maybe you’ve noticed some, or maybe many of those businesses are just like yours. Does this worry you? If you’re doing things in your business that set you apart, you really…
A lot of times we equate our doings in our businesses to gambling. If you’re one of the people that thinks this way, you might want to reconsider! Save your gambling for Las Vegas. If you feel like you’re gambling with your business, it’s because you haven’t invested in the proper planning and strategy you…
