When thinking about your marketing strategy, content is key. The more content you can give away for free the more people are attracted to you and your business. You have to figure out what you can give away for free by utilizing a drip marketing strategy so that you are giving your content away in…
Most business owners learn very early on that they need to delegate, and most need to delegate more business responsibility than they do. When you start delegating and your business grows, the challenge becomes how to delegate without abandoning your responsibilities. There is a line that all business owners walk, where you want to delegate,…
Irresistible free offers are used for a lot of things, and one of the biggest is on your website, or other places, to build traffic. On your website, you ask people to give you their name and their email address, and in return you give them an irresistible free offer, filled with great value and…
There are many keys to success in business, but one of the biggest is taking action. People think action simply means being busy, but nothing could be further from the truth. The key component to a successful business is not just action, but taking deliberate, massive, focused action, consistently, over time. When you’re doing something…
As entrepreneurs and small business owners, sometimes we have a tendency to hide behind our computer screen, spending hours answering questions, filling your time being busy on the Internet…or maybe even wasting time on Facebook or other social media outlets. Here’s the question to ask yourself: Are you filling your day with busy work or…
If you think the most important thing in your business is marketing, you’re wrong. The number one, most important thing in your business is your list. You build your list partially by marketing, but it’s not a numbers game, so no matter how big your list is, it may not reflect how successful your business…
What is a mature business? A “mature business” is one that runs like a well-oiled machine- with clear systems and processes that can be replicated over and over. Decisions are made easily and efficiently and the lines of accountability and authority are clear. The business is highly profitable and the team members are happy because…
The need for instant gratification in business is becoming more prevalent, especially in the world of internet marketing, because things happen so quickly online. You can test and quickly measure to get information on whether or not things are working, and this just perpetuates the need for instant gratification. While instant gratification is a huge…
Most business owners have leaks somewhere in their business…like the leaks in a bucket when it has holes in it. Does your business have holes in it? If you’re being true to yourself, to your business, and to your clients then the answer is yes, you do have areas in your business with holes. Every…
It’s important that people know who you are, what you stand for, and how you got to the place you are in your business. That’s why your story is so important to the success of your business, and telling your story ensures that you attract the right clients. Your story becomes the thing that attracts…
