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Live Streaming As An Income Source For Your Live Events

July 10th, 2013 by under Event Planning & Marketing. No Comments.

How do you make money with live streaming at your events?

There is certainly money to be made with live streaming at your events, if you do it right.

The first thing you need to do is decide if you’re going to live stream your event.  Now, there are some advantages and some disadvantages to live streaming, so you really need to think about those before you decide one way or another.

If you already have a video crew at your event videotaping then live streaming is just one more service to add.  And it’s an additional service that can add a stream of income to your event.

The other thing to consider is that your preference is going to be to have people in the chairs, live, at your event.  People in the room with you are easier to sell into your coaching programs, and home-study systems, and courses, or whatever it is you’re selling at the event.  It’s also easier to network with them when they’re right there in front of you as opposed to seeing you on a computer screen.

Sometimes, it’s just impossible for people to attend your event live.  There are travel arrangements to make, an investment in a hotel room, scheduling conflicts, as well as time away from the business and family.  It’s a lot to compete with to get people to come to your event.  And it doesn’t necessarily mean just because they can’t make it, that they don’t want your information.  It doesn’t mean they don’t want to be with you live.  There’s just a lot to consider, and you need to consider that when you decide whether to add live streaming as an option.

One important tip you need to know if you decide to add live streaming to your events is you don’t want to announce the live stream until the last week or ten days before the event starts.

Remember, you want as many people in the room with you as possible, and if you tell everybody up front that you’re going to offer this as a live stream, who’s going to come?  Who’s going to spend the extra money to come to your event?  There may be a few people who would rather be there in person, but you take the chance of significantly decreasing your numbers if you announce the live stream too early.

The key is to market the live stream right before your event.  And, you want to market the live stream only to people who haven’t signed up for the event.  Don’t market the live stream to people who have already committed to coming in person.

Now, you’ll have clients on the live stream, who pay to view your event that way.  And you’ll use one of the services available to create your live stream page, with your handouts and whatever you’re giving to your in-person clients.  But here’s something else that you’ll need to do…

Keep your live stream guests involved.

If you have exercises, have them do the exercises with you.  Encourage them to participate.  Give them a specific email address to send their questions to, and encourage them to send questions.  Avoid using just the chat box, because they want their questions answered too and there’s a greater chance of their question being missed if they type it into the chat box.

There’s a lot opportunity and benefits to live streaming your events that will provide additional revenue for your events.  You just need to decide if you’re going to offer it, and when you do, use it properly.

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