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Direct Mail

25 Days In…How Are You Doing?

Did you promise yourself to make the new year different? If you did, I’m challenging you to take a minute to think about what you’ve done differently in the first 25 days of this year…and we’ll talk more about that in a minute. I’m not very good at doing things by myself. I don’t really…

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The Secrets To Increasing Your Response From Your Direct Marketing

There’s a lot of skepticism and questions about direct mail and more specifically about whether  direct mail still works or not. A few of the things to consider when you’re thinking about sending direct mail is whether to use a live stamp or not?  Should you use a live stamp or is it ok to…

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Risks vs. Gambling…And How It Affects Your Business

Many people think business is a lot like gambling, because they think in order for someone to be successful in business, whether it is information marketing or if you have a brick and mortar kind of business, an insurance company, or a dry cleaner, or any kind of service you do or any kind of…

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How Being More Authentic In Your Marketing Will Attract People To You Like Crazy & Grow Your Business Faster Than Anything Else

Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing.  It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all know can’t really…

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The Importance of List Segmentation in All Your Marketing Campaigns – Online And Offline

List segmentation is a very smart marketing strategy. When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…

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If You Are Not Using Direct Mail In Your Marketing Plan

Direct Mail, one of the media used by direct response marketers, has been around for a long time. Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it. How many days have you gone to the mail box and not found it full…

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Relationship Marketing…What It Means, What It Is & How To Do It Effectively

Relationship Marketing is sort of a buzz word these days. You hear it everywhere you go and in relation to almost every kind of media there is.  The question is do you really understand what it means and how to create great relationships with your prospects and clients. It’s often been said that people buy…

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If You Are Not Using Direct Mail In Your Marketing Plan You May Be Missing The Boat!

Direct Mail, one of the media used by direct response marketers, has been around for a long time. Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it. How many days have you gone to the mail box and not found it full…

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Working In Business Instead Of On Business

Your business goes as you go.  If you spend all your time working in your business, your business will not grow, because you aren’t taking the time to think about its growth and how you want to market your business. The one thing in your business you need to have a handle on, and be…

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Are You Overlooking This Passive Income Stream?… Like Most Business Owners

Do you want to make more money while working less?  We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work.  You’re busy and have enough work to do between staff and everything you’re managing in your business. Think about this…is there a…

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