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If You Are Not Using Direct Mail In Your Marketing Plan

October 8th, 2012 by under Direct Mail, Uncategorized. 18 Comments.

Direct Mail, one of the media used by direct response marketers, has been around for a long time. Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers.

Think about it. How many days have you gone to the mail box and not found it full of “junk mail” as we typically call it? You’re almost immune to seeing all of it, and simply sort the mail over the trash can, without even giving it a thought.

Avoid The Spam Filter With Ink & Paper

The beauty of direct mail is it gets delivered – right to the front door or mailbox of your prospect. You write a good sales letter, have it printed, send it to a qualified list, and the message gets delivered to your client or prospect. There are no spam filters, no emails getting kicked back, no worries about your email being blacklisted.

The next challenge is getting the mail opened. Your best chance of getting your message and offer read is by putting compelling copy on the outside of your envelope and/or by using a very unique envelope or some other type packaging. Not everyone knows the secrets that can boost your mail response. You want your mail to be read by the recipient and not end up in the trash can or recycle bin. That’s exactly what you want if you’re going to have successful direct mail campaigns.

Direct mail is still the most effective way to market, and it produces the best response rates available. You send mail, and within a few short days, you know if it worked.

Even Internet Marketers Are Doing It!

Dan Kennedy, Bill Glazer, Ted Thomas, Gary Halbert, Agora Publishing, and Boardroom Reports, to name a few, have built huge, profitable businesses using direct mail as their primary marketing tool, and they did it long before the internet was popular, and they’re still using it today. The best internet marketers are now using direct mail in addition to online marketing. Integrated marketing strategies are how you maximize your results

Put Cheap Cialis The “ChaChing” In Your Direct Mail Campaign

There are many elements that go into developing a profitable direct mail campaign that will boost your business. Here are just a few tips:

  • Develop a budget and stick to it.
  • Establish a multi-step, sequential, integrated marketing plan.
  • The more touches – the better
  • Target and segment mailing lists.
  • List profiling and maintenance.
  • Measure and track your results.
  • Implement your direct mail program while
  • Be flexible enough to make changes quickly if you need to.

List Maintenance Is Key

Volumes can be written regarding lists, which we do in future publications. Your list is the most important element in any marketing campaign – Direct mail is no exception. The list is also many times the most neglected. You cannot mail if you have not captured and maintained the necessary client information. Direct Mail can be a loser if addresses are not correct and verified. You want your mail to be delivered – Right! Not Returned. Now that’s a waste of money!

The postal service can help you with address verification. But as a tip, it starts in your office with you and your administrative list manager.

Your list will be tip top if it’s updated constantly, especially when nixies are returned. (Nixies are mail pieces returned for no forwarding address or expired address changes.) purchase cialis cheap You can use services provided by the postal service, Info USA or Melissa Data to verify addresses and update based upon the Nation Change of Address Service. (This is a huge tip, by the way – most marketers are not doing this!)

Don’t Shy Away – Direct Mail Is Gold

If you’re like a lot of other marketers and business owners, you may shy away from direct mail because you think it’s too expensive, or it’s too time consuming, or you just don’t want the hassle of setting up a sequential mailing campaign and then have to worry about getting it executed.

cialis order If you aren’t currently using direct mail as part of your marketing strategy, you’re missing out on the best marketing system you could possibly be using. That means you’re losing out on potential clients, and a boatload of money too.

Integrate Direct Mail into your marketing strategy today.

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18 Comments

all about what happened to limewire  on April 15th, 2011

Such a well written post.. Thnkx for sharing this post!

Orpha Chu  on April 17th, 2011

Hey there, You’ve done a fantastic job. I’ll certainly digg it and personally suggest to my friends. I’m sure they’ll be benefited from this web site.

Glenn Gehler  on April 18th, 2011

Wow, marvelous blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your site is wonderful, let alone the content!

Diane Conklin  on April 19th, 2011

Thanks Orpha –

So glad you liked it and there will be more like this coming along.

Thanks for your nice comments

Diane Conklin  on April 19th, 2011

Glenn –

Thank you so much – we have just completely rebranded our site and everything we’re doing so you’ll be seeing a lot more of these kinds of articles here.

Thank you so much for the nice comments – please let us know if there are any p[articular topics you’d like to see us talk about and we’ll do our best to cover them.

Diane Conklin  on April 21st, 2011

Thanks for the nice compliment. The sources are mostly our experience and the direct mail work we do for ourselves and our clients along with years of study and practical experience.

Additionally we attend numerous conferences and subscribe to a lot of publications that deal with this issue. For example, DM News, there is a USPS publication on Driect Mail and many others.

We also have 2 courses we have put together on the subject of Direct Mail. we have been involved in direct mail programs up to 50,000 pieces and campaigns that have brought in over $1,000,000 in sales. And, we use direct mail to fill events, both for ourselves and for our clients.

Is that the kind of information you were looking for?

Diane

free website  on April 21st, 2011

I am curious to find out what blog system you happen to be working with? I’m having some small security issues with my latest blog and I would like to find something more risk-free. Do you have any solutions?

Diane Conklin  on April 21st, 2011

We use wordpress which is secure and is sort of the industry standard.

Let us know if you have any other questions.

Diane

home decor  on April 21st, 2011

Yeah bookmaking this wasn’t a bad decision great post! .

Diane Conklin  on April 21st, 2011

Thanks home decor – glad you liked it – we’ll keep posting and I hope you keep enjoying them too.

Let us know if we can help or if you have suggestions on other article topics you would like to see.

Diane

Eustolia Gove  on April 24th, 2011

Thanks for an idea, you sparked at thought from a angle I hadn’t given thoguht to yet. Now lets see if I can do something with it.

Johnsie Thaller  on April 24th, 2011

nice post. thanks.

Paris Hotels  on April 25th, 2011

What a write!! Very informative also easy to understand. Looking for more such posts!! Do you have a myspace? I recommended it on digg. The only thing that it’s missing is a bit of new design. Anyway thank you for this blog.

Diane Conklin  on April 25th, 2011

Yulanda –

We will definintely be writing more articles like this and discussing more.

Thanks for your nice comment.

Diane

Diane Conklin  on April 25th, 2011

Eustolia –

Glad to have been of help to you – let us know how your idea pans out.

Diane

Diane Conklin  on April 25th, 2011

Johnsie –

My pleasure – thank you

Diane

Diane Conklin  on April 25th, 2011

Paris Hotels –

Glad to know you liked it and please come back as there will be a lot more like this.

Diane

Diane Conklin  on April 25th, 2011

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Thank you so much – so glad you enjoyed it and thank you for sharing it as well.

Diane

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