Most people love a comeback story. But if you’ve ever been in one — building a business, leading a team, or trying to turn something around when the odds are stacked against you — you know it doesn’t feel inspiring while you’re living it. It feels uncertain. Lonely. Risky. That’s why the story of the…
Average is the enemy of great. Average is never ok in my business! Standards… Expectations… Commitment… Discipline… Work Ethic… What are yours? To be great you have to have special focus, special commitment, special preparation and Discipline… That’s how you win…even under pressure, because the pressure doesn’t affect you… …you prepared for it ahead of…
To say this is a strange time would a bit like saying grass is green or something like that. True, but obvious… Not to sound callous but life and business goes on and it’s up to us to figure out how to move forward in ways that make sense for us. One of the things…
Do you think of writing and producing content as hard, complicated and a lot of work? What if it didn’t have to be that way… Sometimes, we make things harder than it has to be. Reusing and repurposing is an excellent, and easy, way to get a lot of content out without having to produce…
You probably know when you fly the plane uses navigational devices to get you from where you are to where you want to be. AND, that your plan is slightly “off-course” over half the time you’re in the air, but you still get to where you’re going. I’m no aviation expert, but I think you…
Funnels, funnels, funnels…you hear about funnels everywhere you go and around all turns it seems. Marketing funnels aren’t new – they just have a name now and they have turned into something we talk about. But, when do you really need a funnel? Pretty much everything in your business is or has a marketing funnel…
Growing up on a working farm teaches you a lot can be applied to business (if you just look and listen…but almost nobody grows up on a farm anymore). For example, all farmers and gardeners know you have to prepare the land before you plant the seed, and you have to plant the seed before…
Marketing, webinars, live events, emails, funnels, sales, team, strategy, merchant account, CRM, joint ventures, affiliates, accounting, speaking, social media, clients… And, the list goes on and on. What is it? Just a short list of all the things you have to think about when you own your own business. It really could be a lot…
Marketing sometimes gets a bad rap… People will say things like “it’s yucky” or “it makes me feel dirty” and the list goes on and on. If that’s true for you, then what you’re experiencing is Not Marketing – at least not marketing done the way it should be. Marketing can be defined in many…
The Marketing Triangle is a 3-Step Formula. The good news is it’s not a recipe that has to be followed exactly. BUT, you do HAVE to include all 3 Parts and they have to all line up in order for the formula to work properly. In Other Words…if you get 2 out of 3 right,…
