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Tag Archives: Direct mail

The Marketing Triangle – Part 3, Media

Maybe your first thought when you saw the word MEDIA was Social Media and that is certainly what most people think of today… …AND, I want you to branch out a bit and EXPAND your thought process for just a few minutes… Yes, Social Media works for SOME MARKETS, but not all. More importantly, knowing…

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Risks vs. Gambling…And How It Affects Your Business

Many people think business is a lot like gambling, because they think in order for someone to be successful in business, whether it is information marketing or if you have a brick and mortar kind of business, an insurance company, or a dry cleaner, or any kind of service you do or any kind of…

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Are You Taking Advantage Of All The Hidden Money Opportunities In Your Business?

When you go places and do things, do you look for the marketing and business lessons that are there?  Some companies will show you good examples and some will show you not so good examples, but you can learn from all of it…and all companies, no matter if they are large or small, they all…

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What is Information Marketing?

One of the most common questions we get asked is “What exactly is Information Marketing?” What does that term mean? What is it all about? Some people call it information products, some people call it information marketing. It’s been a struggle to figure out how to describe what exactly Information Marketing is to people who…

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The Importance of List Segmentation in All Your Marketing Campaigns – Online And Offline

List segmentation is a very smart marketing strategy. When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…

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If You Are Not Using Direct Mail In Your Marketing Plan

Direct Mail, one of the media used by direct response marketers, has been around for a long time. Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it. How many days have you gone to the mail box and not found it full…

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Relationship Marketing…What It Means, What It Is & How To Do It Effectively

Relationship Marketing is sort of a buzz word these days. You hear it everywhere you go and in relation to almost every kind of media there is.  The question is do you really understand what it means and how to create great relationships with your prospects and clients. It’s often been said that people buy…

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The Advantages of Having & Successfully Using Good Squeeze Pages

A squeeze page, also known as a landing page, is a single paged website that is designed for one reason and one reason only…and that is to get a prospect to leave their name and/or email address in exchange for something, some offer, you made them and they want.  For you, the purpose of the…

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The Top 10 Reasons Why You MUST Invest In Yourself And Your Business By Finding A Coach Or Mentor And By Attending Workshops, Seminars And Events

Entrepreneurial-ship is lonely specially, if you work from home. Working from home does have advantages no doubt about it. You can work in whatever attire you choose no makeup, eat whenever you please, sleep whenever you want to, etc.  There are also many distractions.   If you are a procrastinator, you can always find something in…

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If You Are Not Using Direct Mail In Your Marketing Plan You May Be Missing The Boat!

Direct Mail, one of the media used by direct response marketers, has been around for a long time. Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it. How many days have you gone to the mail box and not found it full…

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